As your customers switch between devices and their interaction time with brands shortens, conversion windows are becoming tighter.
Interactions helps your company improve business outcomes with moment-based, contextually relevant experiences and marketing programs using the most up-to-date behavioral data of your contacts.
This article presents you typical uses from various business verticals and shows you how Interactions can connect you with your customers and encourage conversion, knowledge sharing, loyalty or engagement.
Abandoned browse
- Prevent abandoned browse: You can target contacts who have visited your product pages more than once but have not added anything to their cart yet by showing them a free shipping Web Channel campaign while they are online.
- One of your customers browsed at least 10 products in your web store or mobile app but they finished their session without adding anything to their cart. You can encourage conversion with timely messages, for instance, you can send a push notification after 20 minutes or email reminders after 12 hours. Furthermore, you can experiment with different time-frames, channels and scenarios designed for various behavioral patterns (e.g. you can monitor the behavior of your visitors in real time).
You can start your program with the following trigger sources:
-
Web Extend event trigger -
Viewed product page
event - External event trigger - A custom external event
- Mobile event trigger - A custom mobile event
Abandoned cart
One of your customers liked a product enough to put it into their cart but they finished their session without purchasing it. Interactions enables you to target these contacts with timely messages in order to encourage them to complete their purchase. For example, you can send a push notification after 20 minutes or email reminders after 12 hours. Moreover, you can experiment with different time-frames, channels and scenarios designed for various behavioral patterns (e.g. you can monitor the behavior of your visitors in real time).
For more information, see Abandoned cart programs in Interactions.
You can start your program with the following trigger sources:
-
Web Extend event trigger -
Updated cart
event - External event trigger - A custom external event
- Mobile event trigger - A custom mobile event
Abandoned checkout page
It is the final step before conversion - your customer is currently on the checkout page, just one step away from purchase confirmation. Then suddenly, they leave the session. Don't let this moment pass away without reminding them of the goods they abandoned. Interactions enables you to target them with timely messages and to encourage them to finish their purchase. For example, you can send a push notification after 20 minutes or email reminders after 12 hours. Moreover, you can experiment with different time-frames, channels and scenarios for various behavioral patterns (e.g. you can monitor the behavior of your visitors in real time).
You can start your program with the following trigger sources:
- External event trigger - A custom external event
- Mobile event trigger - A custom mobile event
Delivery status updates
You can send your customers various status updates depending on the payload, including “successful delivery”, “your order has been shipped” or “delivery has been postponed” messages through different channels. For example, you can send your clients:
- an SMS if the ordered product will be delivered on the current day.
- an email that provides them with the opportunity to rate the delivery service after they have received the purchased product.
You can start your program with the following trigger source:
- External event trigger - A custom external event, Adobe Commerce or Shopify events
Seller notifications and reminders
You can send purchase or promo code confirmations, or confirmation of loyalty points used and coupon reminders to your customers. All in one place, all in time.
You can start your program with the following trigger sources:
- External event trigger - A custom external event, Adobe Commerce or Shopify events
-
Web Extend event trigger -
Purchased
event - Mobile event trigger - A custom mobile event