Deliverability Reporting has been renamed to Domain Reporting. You can find all the information previously available, along with an additional Complained metric, in the flexible table below. You can also export this data as a report.
What is Domain Reporting?
The Domain Report is one of our Deliverability Tools that helps you to identify possible issues with your deliverability on ISP and email provider level. Domain report provides an overview of key metrics, aggregated by each domain. You can find it in Analytics > Emails, click Show details and select Domain Reporting.
How does it work?
The domain-specific user actions are monitored, recorded and listed in this page. You can find metrics related to domain-based campaign performances.
There is a limitation which may sometimes have an impact on Deliverability Reporting: if you are using Send Time Optimization, this reporting is not available for all the parent campaigns; it is only available for each individual launch.
Sections of the report
The report consists of a table where you can flexibly configure the metrics according to your needs.
The table
You can find metrics related to domain-based campaign deliverability performance in this table.
It is indicated in the table when click rate anomaly is detected.
We calculate a modified Z score to detect anomalies. The Modified Z-score measures how far a domain's click rate deviates from the median click rate across all domains, normalized by the Median Absolute Deviation (MAD). When this score falls below -2, it indicates the domain's click rate is abnormally low and likely warrants investigation.
Filtering, searching
- Select Launch or Child campaign: Select an email campaign from the drop-down list.
For a recurring campaign you can check child campaigns one by one.
- Search: Enter keywords to search for the domains.
- Filter by domain: Select a domain from the drop-down list, or you can select to show all at once.
- View: By clicking the View icon, you can specify the view settings of the columns to be displayed.
Metrics
All email-related metrics are available in this table. For detailed information, see Email response metrics explained.
Exporting
You can download the data from each domain in .CSV format by clicking Export in the right corner.
Interpreting the results
A low open rate for a specific domain does not necessarily indicate spam folder delivery. To understand what’s happening, you need to examine the campaign results. The following questions help you understand the possible reasons.
Is it happening for the first time?
If this is the first time you notice this issue, you may ignore it and continue with your marketing automation. However, we suggest paying attention to the results of your next campaign.
Is it a trend?
If you notice a trend of low open rates, check if you have changed your email templates or used new segmentation rules that resulted in a shift in your target audience (e.g. increasing number of inactive contacts). Check the Engagement reporting because it provides you with a better breakdown of your audience engagement.
To achieve ideal results, we recommend keeping a ratio of 50-50 between engaged and non-engaged contacts.
When you introduce new campaign versions, we recommend performing A/B tests. For more information, see sections A/B Testing automated emails and A/B Testing batch campaigns.
Additionally to the suggested steps described in Why is the Open rate low for a specific domain?, make sure your links are visible and clickable. You also need to ensure that your campaign is sent to the relevant audience. For more information on best practices for creating clickable links, see this DMA guide.
Additionally to the suggested steps described in Why is the Open rate low for a specific domain? and Why is the Click rate low for a specific domain?, you need to check the types of bounces you received:
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Hard Bounces - These happen when either the contact or the domain does not exist (e.g. an email address or domain name has been misspelled).
- Recommendation: To resolve this issue, you need to verify the acquisition processes and use either an email validation tool or a Double Opt-In process.
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Soft Bounces - These happen when a contact’s mailbox is full or there is a temporary server error on the recipient side.
- Recommendation: It is recommended to review how frequently you send campaigns to those contacts as they may not check their mailboxes that regularly or they have abandoned those mailboxes. You can change the threshold when contacts become invalid due to soft bounces anytime on the Contacts > Bounce Management screen.
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Block Bounces - These are the results of reputation issues (i.e. the recipient’s domain has filtered you temporarily to protect their users). This is a temporary issue and these contacts will not become invalid contacts.
- Recommendation: Concerning the next few campaigns, it is recommended to focus on your most engaged contacts for the specific domain.
For more information on the most common issues, see Common deliverability issues.
FAQ
How does domain reputation work?
Internet and Email Service Providers decide if your emails can be trusted based on your domain reputation.
How is your performance measured?
Measurement completely depends on the domain of your recipients. Each ISP and email provider has its own tools. For example, the Google Postmaster Tools allow you to collect data on your sending domains. For more information, refer to the provider’s documentation.
What are the terms and conditions of the main ISPs?
For more information, see our Deliverability guide to major ISPs.