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    The Emarsys component: CEC-EMA

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    1. Emarsys
    2. Automatización
    3. Product Catalog Updates

    Overview:: Product Catalog Updates - Back in stock
    Actualización

    You can notify customers when a product is back in stock with the Back in stock product catalog change type. When a single or multiple products are back in stock, all contacts who are interested in at least one of the affected products will enter this program.

    You can use the Repeatable Block in your back in stock campaign. For more information, see Adding the Repeatable Block to campaigns using Product sets.

    Here you can configure the following settings:

    • Localized availability field - By default, product availability in back in stock campaigns is retrieved from the standard availability fields in your product catalog. To change this setting, click Localized availability field and select the required field.

    The Localized availability field is only available if you have selected the Back in stock type and you have localized fields in your product catalog.

    • Notify contacts only if a minimum stock amount is available - Contacts will be notified only if at least the specified quantity is available. This option comes in handy if you would like to ensure that customers will receive your campaign only when there is a major restock (e.g. at least 10 of the same product are available). You need to specify the following values:
      • Stock amount field - The custom field in the product catalog that stores the stock amount. Enter a numeric value.
      • Back in stock threshold - Contacts will be notified if at least the specified quantity is available.

    FAQ

    How does the Notify contacts only if a minimum stock amount is available option work?

    The Product Catalog Updates program checks whether:

    • The product’s availability field has changed from false to true since the last time the program ran and
    • The stock amount field meets the specified conditions.

    Can I select localized availability fields?

    Yes, you can. The Localized availability field also defines the payload (Emarsys will send localized title, MSRP, price, etc. fields). Make sure you align the selected custom stock amount field with the selected locale.

    Which fields can I select from the product catalog?

    All the custom fields in your product catalog are listed but the calculation will only be valid if you select a field containing numeric (only integer) values. If the calculation fails due to an invalid value type (e.g. string), then you will receive a detailed notification including the item IDs which contain invalid values: “During the last run of the “<Program name>” back in stock program, we found <X> non-numeric values in the selected “<Field name>” product catalog field. Examples of the affected item IDs: <Y>. Make sure that the “<Field name>” field only contains numeric values.”