About the HTML tag
The Open Time Content tag is an HTML string which consists of a url and and an image path.
The <href> component is the link/URL. This performs two functions:
- It directs the recipient to a specific landing page based on the rules you define.
- It tracks the clicks and clicks-to-opens.
The <img src> component serves the image and any dynamic content you have placed over it. The image is adapted, optimized and updated at the moment it is downloaded in the email inbox.
As long as these two parts are correctly copied over, you can add additional elements such as styles or alternative texts to the HTML (see the examples below).
You can always test your tags by pasting the <img src> into a browser and seeing what is displayed.
Personalizing the HTML tag
Contact data can be ‘merged’ into the tag to track individual opens and clicks and to personalize the image at the time of opening.
If you would like all the tags created in your account to automatically contain an email personalization variable, please contact Emarsys Support and we will make this your default setting.
- Contact data – To merge data such as gender or first name into the image component of the tag please use the rule builder unique parameter condition (available in the advanced feature set).
Before you start to design and create your first widgets you should read the Open Time Content Use Cases and Examples, to get a good idea of where to place different types of content for maximum effect. Then you can get started by following the instructions below.