Recognize and reward the anniversary of purchase to drive revenue and reward loyalty.
This Lifecycle Tactic checks the exact date of purchase of your customers and is enhanced with personalized recommendations for the individual customer and a personalized voucher to drive repeated purchase.
It supports the following objectives and affects the strategies below:
Revenue:
- Reduce Customer Churn
- Increase Average Order Value
- Increase Average Customer Revenue
Active Customers:
- Drive Second Purchase
Channels
- Web Channel
- Digital Ads
- SMS
- Mobile In-app
Automation Center program
The advanced, email-only program looks like this.
The most advanced program with the Max AI elements is built in the following way.
The Max AI elements
1. The first Filter switch node filters your contacts as follows:
- Contacts who are likely to engage on the web will continue their journey on the Include path.
- Contacts who are less likely to engage on the web will continue their journey on the Exclude path.
2. On the Exclude path, the first Filter switch node filters your contacts as follows:
- Contacts who are likely to engage with your email campaigns will continue their journey on the Include path. As a result, they will receive your email campaign.
- Contacts who are less likely to engage with your email campaigns will continue their journey on the Exclude path. As a result, they will be added to your Digital Ads campaign.
Activating the Tactic
Prerequisites:
- Email campaign
- Personalization tokens
- Web channel campaign (if used)
- Digital Ads campaign (if used)
- SMS campaign (if used)
- Mobile In-app campaign (if used)
Steps:
- Swap the email in the Tactic with your campaign.
- Add the personalization tokens.
- Select your Web Channel campaign (if used).
- Select your Digital Ads audience (if used).
- Select your SMS campaign (if used).
- Select your Mobile In-app campaign (if used).
- Activate the Tactic.