End-user guides:: Managing Web Channel campaigns

On the Campaigns tab, your campaigns are listed in order of priority, the topmost item having the highest priority (value = 1). 

Priority determines which Web Channel campaign is displayed for customers who are targeted by more than one campaign. It is to prevent you from overloading your contacts with personalized website overlays.

If a customer is targeted by more than one Web Channel campaigns of the same type and with the same placement, they will only see the one that is found higher in the priority list.

A high-priority campaign will be skipped only when a condition preventing it from displaying is fulfilled. Only then will the campaign next in the priority list start showing for the same contact.

To demote or promote your campaigns in the priority list, proceed as follows:

To monitor the performance of your Web Channel campaigns you can see an overview on the Web Channel Dashboard.  

The following metrics are available:

• Impressions – The number of times the web campaign was displayed.
• Actions – The number of clicks or form submissions the campaign received.
• Recent activities – The engagement events of running web campaigns registered in the last 2 hours. If more than 100 events have occurred in this period, only the last 100 are listed here.
• Recent campaigns – Lists all running web campaigns.

In case of creating an Embedded campaign, for the zone selector feature you can create a new zone or select from the existing zones under this tab.

1. Click Create Zone in the Zones tab. Optionally, you can search in the list of existing, pre-created zones.
2. Select your Domain in the drop-down list, where you want to set your zone.
3. Define your Zone name.
4. In the CSS selector you can define an element to which a CSS rule applies.
5. Click OK.

You can instantly activate a new campaign you have just created by clicking Save and Activate in the Scheduling step of the campaign editor.

It is recommended to test your Web Channel campaign after activation.

In the Content step of the Web Channel campaign creation flow click the Test button in the upper-right corner to test your newly designed Web Channel campaign in a new tab or window.

You can test the mobile version of your campaign without using a mobile device. For this, use your Web browser's built-in mobile device emulator. You can select a mobile device type to emulate it then load your campaign page. For example, select Google Chrome's Device Mode and select a mobile device where you would like to test your campaign layout. After having selected a mobile device, refresh the page. For detailed information, see Google Chrome Device Mode.