Visual Editor allows you to select from a series of pre-built layout templates and edit the content in the live editor window.
Web Channel reporting cannot differentiate between desktop and mobile impressions in Visual Editor-based campaigns. This works only for HTML campaigns.
Layouts tab
On the Layouts tab, you can see the layout templates you can choose from. The number of layouts available is different for each tactic.
You can customize the style of your text and image by clicking on the content. Use the appearing toolbar, which might be familiar to you from the block-based email editor (VCE) to format the selected text, personalize it, and add conditional text and links. To link text in your Web Channel campaign, simply select the text in the preview and add the target URL in the Link Editor.
Variables Editor
Variables editor is part of the Visual editor where you can customize layout elements. The Variables Editor tab lists the layout elements you can customize.
You can define the values (colors, images, size, etc.) of these variables for each element of a template on the Variables tab. For example, you can change the background color or size from one template to the next.
As you add the value to each variable, you can see the result immediately in the preview pane.
For all variables, the Reset button is available to revert the default template settings of the given variable.
Even if you have already done some content editing, feel free to switch to another layout template as all your existing edits will be retained in the new layout as well.
Personalization tab
Personalize your Web Channel text and image content by using variables to populate your message with values from your Emarsys database fields or other external data sources. Learn more.
Only Web Channel campaigns targeting segments or included in Automation Center programs can contain personalization tokens.