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    The Emarsys component: CEC-EMA

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    1. Emarsys
    2. Email
    3. Reporting

    Reporting Screens:: Email Analysis and campaign reporting
    Actualización

    Navigate to Email Analysis from Analytics>Emails. Optionally, if you have a launched email campaign, from the Email Campaign list page you can access Email Analysis by clicking the icon.

    At Email Analysis you can find all the email campaigns available for analysis.

    You can search for a campaign by name in the Filter field, or click Show filters for extended functionality:

    • Email categories are defined by you on campaign creation.
    • Overview for toggles between all emails and those created by you.
    • Status lets you select only the last 200 emails created, for faster page loading, as well as searching through deleted campaigns.
    • Type filters the list by Batch, On-event or Recurring campaign types.

    The Status for most campaigns are Launched, but campaigns that have been Tested are also shown, and on-event campaigns have their status as In progress.

    Campaign reporting

    On the Campaign Reporting tab the email campaign list provides a status overview for all emails with the following breakdown:

    • Email name - The name of your email campaign.
    • Launch date - The date when the email campaign was launched.
    • Status - The email campaign's status.
    • Type - The type of the email campaign.
    • Sent - The number of sent email campaigns.
    • Opens (%) - The percentage of opened emails as per the total of delivered email campaigns.
    • Clicks (%) - The percentage of clicked emails as per the total of launched email campaigns.

    You can sort the list by clicking the respective column title.

    Here you can:

    • Open Results Summary by clicking the icon.
    • Preview an email campaign by clicking the icon.

    The iOS 15 update, that was released in September 2021, gives users the option to block the tracking of email opens in the iOS, MacOS or iPadOS Mail app. For more information on the iOS 15 updates, see What is happening?

    Please note that in case of A/B versions of an email, the total send number is shown on the Email Analysis overview page and the Result Summary screen.

    Updated email metrics

    Please note that the method of calculating all the email related metrics has been improved. The data in all email reports are consistent across the whole platform now, and they are calculated in real time as opposed to every four hours before. You may, however, spot some minimal differences compared to your previous data.

    We are gradually rolling this out to all customers. Please feel free to reach out to Emarsys Support if you have any questions.

    Campaign types launched from batch Automation Center programs

    Since January 2022, campaigns sent from batch Automation Center programs that start with the Target segment entry point appear as child campaigns on the Email Analysis page. By default, the most recently launched campaign is shown.