The metric numbers can be different on the Results Summary page and its detailed drilldowns in these cases:
- The responses are changing on the Results Summary when a Contact data is deleted from the database. For a detailed breakdown of these metrics, click here.
- The data on the detailed drilldowns is shown once per each contact.
- The data for Triggered /Transactional emails is listed only per one contact. (For example, a password reminder email can be triggered many times, but calculated only by the contact who triggered it.)
Results Summary tab
The Results Summary tab is the first report to be shown for batch and child recurring campaigns.
At the top it provides an overview of the most important metrics:
The Opened rate is calculated based on the number of delivered campaigns.
Results Summary displays the calculated data about 30 minutes after the campaign launch. Until then, in the first 30 minutes, it displays 0.
Below this is a complete breakdown of all responses, grouped by category.
Please note that in case of A/B versions of an email, the total send number is shown on the Email Analysis overview page and the Result Summary screen.
Number of emails not sent
First of all you see the Original launch list, which is the recipient source minus those contacts who have previously unsubscribed or whose email address is invalid. Below that you can see all the other reasons why a contact may not have received this email.
The entries shown on this list will depend on the features you have enabled; for a detailed breakdown of these metrics, click here.
These numbers may not always add up exactly, since it can be hard to verify every invalid email address before the launch. To avoid possible confusion, we strongly recommend adding the condition Email valid = TRUE to all segments you use for email campaigns.
Bounces
The emails which could not be delivered are listed by their bounce type.
For a detailed breakdown of these metrics, click here.
Responses
The standard responses (clicks and opens) are listed. Please note that it is currently not possible to segment contacts by mobile response.
For a detailed breakdown of these metrics, click here.
Other activities
This gives an overview of the responses to the standard forms you have included in the email, as well as Unsubscribes and Complaints.
For a detailed breakdown of these metrics, click here.
For more information on complaints, see Email spam complaint processing.
Revenue reporting
This gives you a detailed overview of the total revenue, purchases and average order value for the selected time period.
