Our teams have been hard at work, and we are thrilled to present the fruits of our labor: our latest release, packed with a wide range of innovative features and new functionalities. To provide a more comprehensive overview of our latest release, we have embedded a two-part video series between the feature lists. Watch these videos to get a deeper understanding of our improvements.

Let's see the first part of the video:

Now let's continue with the second part of the release video:

We have been working tirelessly in the last few months and the results speak for themselves: here is a release with a plethora of new features and functionalities. Also, between the different sections with the list of features, we have embedded our newest release video in four parts. Feel free to watch them and gain a better understanding of our improvements.  

Let's see the first part of the video:

Here is the list of features that have been improved:

• Mobile Wallet enhancements

Create and distribute pass campaigns to the Apple and Google Mobile Wallet apps via parent channels, such as Email, In-app and Web.​ Learn more.

• Customized URLs in SMS

Customize the look and feel of the domains that appear in shortened SMS marketing and unsubscribe links.​ Learn more.

• Advanced Email Scheduling page update

By eliminating the manual step of generating the launch list and creating it automatically in the background, a significant delay was removed from campaign creation process. Learn more.

• Event monitoring in Interactions

Gain deeper understanding of your tracked customer events by event source and name. Learn more.

• Additional Mention Me Tactics

Launch and customize pre-built omnichannel tactics to activate brand advocates and promote referrals.​ Learn more.

• Tactics for utilities industries

Empower marketers in Utilities and Energy companies to launch campaigns faster with pre-built, omnichannel automation programs, segment templates and personalization tokens. Learn more.

• Enhanced data availability in Open Data

Revenue Attribution, Mobile Wallet and Smart Insight data are now available as data types. Learn more.

• Bulk response summary API endpoint

Unlock greater data accessibility and improve marketer efficiency​ by enabling queries of campaign engagement and response data  for multiple campaigns in a single request​. Learn more.

• Cloud-native data processing enhancements​

Migration of data to a cloud-based hyperscaler delivers improved performance, speed, scalability and reliability for marketing operations - even during peak seasons.​ Learn more.

• Authorized Asset Distribution​

Ensure secure sharing of content, templates, campaigns and automation programs across business units with user permissions​. Learn more.

• New user interface language

Polish is now available for selection as a UI language. Learn more.

With bad weather outside, there is good news inside: we proudly present our newest features helping marketers with their daily work.

Here is the list of features that have been improved:

• Personalization tokens in the Email basics tab

Customers can now use personalisation tokens in all three fields from the same personalization dialogue used across the platform. Learn more.

• Campaign analytics

Almost complete rework of the already existing feature, with many new capabilities. Learn more.

• Campaign distribution

Customers are now finally able to distribute their VCE campaigns across different environments. Learn more.

• Content blocks in Web Channel

Customers can now design and build reusable, omnichannel templates that can be easily updated and styled when creating new campaigns. Learn more.

• Enterprise-level SSO

Enabling Single-Sign-On for third party users by setting up guest mode. Learn more.

• SMS segmentation

Customers can follow up on users that clicked on SMS campaigns as they can now segment on SMS campaign clicks. Learn more.

• Account Object in Account Engagement

This is the first step on a journey to enable account-centric marketing for B2B customers. Learn more.

• Evening Horizon theme for Emarsys

The Dark Mode offers a sleek and eye-friendly interface that reduces strain during late-night marketing strategy sessions. Learn more.

• Tik-Tok integration for Digital Ads

Tik-Tok can now be integrated withe our Digital Ads feature. Learn more.

Finally, summer is here again. We proudly present our newest features that will help every marketer in their daily work.

Here is the list of what has been improved:

• Audience Reporting

This feature helps you better understand your target audiences by providing comparative metrics on custom groups of contacts (i.e. segments). Learn more.

• Revenue attribution

You can review the impact of your push and in-app mobile campaigns on your revenue with the brand new Revenue attribution widget. Learn more.

• Account Engagement - Sales Cloud v2 integration

Clients using SAP Sales Cloud v2 will benefit from our Account Engagement integration. Learn more.

• Account Engagement - Improved SAP Sales Cloud Integration

The improved integration will allow you to synchronize any extensibility field you've created in SAP Sales Cloud for your business-specific use cases with their equivalent custom field in SAP Emarsys. Learn more.

• Undoing or redoing changes in the Visual Content Editor

You can easily correct your email content with the Undo and Redo buttons in the Visual Content Editor. Learn more.

• SAP Customer Data Cloud Integration

This real-time integration allows you to synchronize data from SAP Customer Data Cloud into SAP Emarsys Customer Engagement. You can also integrate a single SAP Customer Data Cloud user base with multiple SAP Emarsys Customer Engagement accounts. Learn more.

• Web Extend Local storage-based tracking

You can enhance the tracking capabilities of Web Extend with local and storage-based tracking. Learn more.

• Web Channel Session Filters

The refurbished and redesigned Web Channel Session Filters allow you to target your audience more precisely. Learn more.

• SMS Partner Integration API

From now on, your SMS vendors and aggregators can integrate with Emarsys using the Emarsys SMS Partner API. Learn more.

• Switching accounts

Are you using multiple accounts simultaneously? We have good news for you: you can now easily switch between your accounts. Learn more.

• Digital Ads

The UI of the Digital Ads feature has been redesigned. Learn more.

• ESL Knowledge Base

Are you interested in or already using the Emarsys Scripting Language (ESL)? Then the ESL Knowledge Base is the place you are looking for: it contains use cases and many useful pieces of information about ESL. Learn more. 

• Sunset of the Triggered Email Dashboard

We have said goodbye to our Triggered Email Dashboard, as it is no longer available after July 7. It has been replaced by the Triggered Email widget on the Emarsys Home page. Learn more.

The wait is over, finally. We proudly present our newest features that will help every marketer in their daily work.

Here is the list of what has been improved:

• Audience Reporting

The feature has been greatly improved, with enhancements such as an optimized segment refresh experience, among others. Learn more.

• Sunset of old Dashboard

We have said goodbye to our old Dashboard, as it will not be available after March 27. Learn more.

• Unified Segment Overview page

New capabilities have been introduced for non-combined segments, such as bulk deletion with dependency check as well as some filtering options. Learn more.

• Improved algorithm for Send Time Optimization

Based on the knowledge we have accumulated so far, the algorithm has been improved to provide higher engagement uplifts. Learn more.

• Customer Data Cloud Integration

There is now a real-time connector for SAP Customer data Cloud and SAP Emarsys Customer Engagement. Learn more.

• Web Push trigger for Automation

Customers can now trigger Interaction programs using custom events fired from the web site. Learn more.

• Mobile SDK: update push notification

It is now possible to update the content of a mobile push message that has been already sent to the end-users. Learn more.

• Campaign Analytics

This feature allows you to evaluate the performance of your campaigns across different channels. Learn more.

• Self-service availability filtering

Marketers can now decide if they want to use availability filtering for their  rules, thus providing a more intuitive user  experience. Learn more.

• ALSO_BOUGHT logic for Parent/Child feature

The logic is now available for web recommendations using the Parent/Child catalog feature. Learn more.

• Loyalty: Ability to split points

With this feature, you can award points to your most loyal customers in a more targeted way. Learn more.