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Here you can find a history of past release notes for the Emarsys Platform.
New products on General Release
Updates to the Emarsys Platform
New products on General Release
The following products and features are now on general release for all accounts.
Triggered Email
Our solution for time-critical triggered emails is now on general release.
If you are interested in this feature, please contact Emarsys Support.
Send Time Optimization
Solve the age-old question of when to launch your email campaigns with our AIM-driven solution. Our algorithm analyzes your email responses to calculate the optimal launch time for each individual contact.
Unified Customer Profile
Get to know your online customers better than you would in real life, by matching all their activities in a single, comprehensive overview.
A new tab has been added to the contact properties page for each contact, showing their engagement history and comparing them to typical contacts in their lifecycle stage.
CRM Ads Dashboard
CRM Ads has a new Dashboard, giving you an overview of how your ad campaigns are performing.
Updates to the Emarsys Platform
Visual Content Email Editor (VCE)
We have added a package of improvements to the VCE, so that it now includes:
- Support for Predict Email Recommendations
- Support for Incentive Recommendations (this feature is still in pilot phase)
- The ability to show/hide content within blocks
- Emojis in the subject line
- Better configuration of image properties
- Support for Emarsys Scripting Language snippets
- The template used to create the email (shown on the Content Creation page).
Mobile first email creation
We also have a new, mobile first email creation workflow, with live previews showing you every step of the message journey on mobile devices.
Segmentation
We have made a number of backend improvements to our segment processing, reducing the time taken to generate segments.
New pilots
We have a new addition to our products in pilot phase (you can find the full list of pilots here).
- Emarsys for Shopify
A new connector for users of the Shopify ecommerce platform.
New functionality on General Release
Our new block-based editor is now available! Email creation has never been easier, and you can even create your own template right in the application.
You can read all about this feature in our new end-user guides:
We also have some short tutorial videos to introduce you to the functionality.
We have new tools to help get your emails straight into the inbox every time.
Deliverability Advisor
Our Deliverability Advisor is an easy, new step in the email content creation workflow that identifies potential issues before you click send.
Emarsys runs a series of detailed checks on the email structure and content before you send it, and flags potential issues in plenty of time so you can fix them.
Your engagement rates are also checked against our global averages so you know where you are doing well and where you need to improve.
Deliverability Reporting
We are replacing the Domain Reporting tab in the email reporting screen with a more intelligent report that not only breaks down your response metrics by your 10 largest ISPs but also analyzes these responses for you. Any issues that might mean you have a problem with one or more of the ISPs are highlighted so you can deal with them in a timely way.
Mobile Engage has several enhancements to help you push mobile to the forefront of your marketing strategy. Boost your marketing ROI by adding mobile messaging to the customer experience and reach customers through their most trusted device.
It has never been easier to implement Emarsys Mobile Engage. We now have an SDK available for you to integrate Mobile Engage directly into your apps, making onboarding faster and more flexible.
The Emarsys Mobile Engage SDK allows you to track mobile app downloads, mobile events, and in-app user behavior. By embedding the SDK, you can instantly send push messages and collect valuable and actionable CRM data about your mobile app customers.
Read about it here:
Centralize your app’s push notification in a Notification Inbox. Customers will be able to view your push notifications long after they disappear from the mobile lock screen. Since you can't always guarantee that every mobile app user will accept push messages or promptly view them, cover your bets by sending them to an app inbox for later retrieval. This also gives engaged contacts a place to store messages for later use, such as vouchers.
This feature stores the messages in the inbox, but you will have to build the inbox in your app first, if you don't already have one.
Emarsys Open Time Content delivers dynamic content in real time to emails, personalized to the customer’s environment or behavior at the time of opening.
This feature is now on general release and available for all customers.
New pilot features
We have three new additions to our list of products in pilot phase:
- Smart Insight for Travel
If you are in the travel industry, we can offer you a new report based on tailored persona metrics taken from your own data. - Mobile First Email Creation
Visualize the journey your message takes as it reaches a mobile device and optimize the content for every step. - Smart Content
Link directly to external databases to build smarted segments and personalize your content even further. - CRM Ads - AIM Reactivation
Target unengaged and defecting customers with automated ad campaigns. Let Emarsys make the decision who to target and when, based on your own CRM Ads data.
Products And Features Available
- Facebook Lead Ads
- Visual Content Editor
- Mobile Engage Segmentation
- Mobile Engage Scheduling
- SMS Reporting
- Inbox Preview
Pilot Products
- Triggered Emails
- Send Time Optimization
- Incentive Recommendations
- Third-party Integrations
- Magento 2
- Salesforce
- Hybris
- Oxid
- Deliverability tools
- Predict Instant Search
- Mobile Discovery
- Data Sources
General improvements
- Search field default setting
- New filter for Automation Center programs
- Opt-in status column for Display Contacts
- Advanced scheduling
- Export time range limitation
Improvements in Smart Insight and Predict
- Improved sales data onboarding
- Zooming on the charts
- Mobile Engage – Self-service onboarding for new apps
- Mobile Engage – API v2
- Mobile Engage – New endpoint: ‘login’
- SMS performance improvements
General improvements to the B2C Cloud
- New Automation Center node: Save Contact List
- New status for Automation Center programs: Freeze
- Mobile Engage – Custom data fields for deep links
- CRM Ads – Multiple Ads account support
- Predict – Google Product Feed catalogs
Features moved from pilot phase to general release
- Smart Insight product search – wildcards available
Features in pilot phase
- Send Time Optimization
- Incentives recommendations
- Emarsys Live Email
- Inbox Preview
- Deliverability – reporting by domain
- Deliverability – email content checks
General improvements
- Subject line emojis – Selected unicode emojis are now available for inclusion in email subject lines.
- Imports – Better notification for failed imports.
- Mobile Engage – Send directly to segments and better personalization.
Features moved from pilot phase to general release
- Geolocation segmentation criteria
New products
- CRM Ads – our new web advertising channel
- Demandware – an integration for users of the e-commerce platform
General improvements to the B2C Cloud
- Web Extend – revenue attribution window extended to 7 days
- Web Extend – Google formatting supported for the product catalog
- Exports – better notification for failed exports
- API – new segmentation endpoints
Features in pilot phase
- Geolocation segmentation criteria
- Value Control
- Deliverability Advisor
- Mobile Engage – Our new channel for in-app notifications.
- Emarsys Trust – A new web service providing up-to-the-minute information on our uptime.
- Emarsys SMS – Define your own SMS Keywords without the need for technical assistance.
- Trend Reporting – New revenue reporting tab on the Trends page.
- Automation Center improvements – Pre-launch checks and modifying launched programs.
- Key-based SFTP Auto-imports – Set up auto-imports your own SFTP servers.
And finally, you can also check out What’s new in the Emarsys API as well as the features we currently have in Pilot phase:
- Value Control
- Geolocation segmentation criteria
- Deliverability Advisor
CONTENTS
- Value Control
- Major improvements
- Minor improvements
- Performance improvements
- Updates to the Emarsys API
- Pilot features
Faster imports, faster segmentation!
At Emarsys we’re not just working to keep the features in the B2C Marketing Cloud at the forefront of digital marketing strategies, we’re also continually working to ensure our hardware and infrastructure can cope with your growing business demands.
With continuous deployment, you don’t have to wait long for the latest software upgrades to speed up your daily tasks in the B2CMC, but that’s not so easy when it comes to the hardware. Recently we have completed a major upgrade to our databases which affected two areas where the database structure and speed are important factors: contact imports and segmentation.
This upgrade has greatly improved the overall read/write capacity of our databases, but please remember that performance can still vary during the day depending on the number of other jobs are running concurrently.
You probably didn’t even notice the switch, but we still want to give you an idea of the scale of the changes with a few before & after comparisons. These graphs show the typical duration for imports and segmentation over different ranges of volumes. Duration is displayed on the vertical axis in seconds for segmentation and minutes for imports.
CONTENTS
- Predict - New widget
- Smart Insight - New screens
- Emarsys SMS - Inbound messages
- General Improvements to the B2C MC - Improved link tracking
- General Improvements
- Content editor – browser support
- Automation Center – new participation settings
- Multiple campaign search in Trend reporting
- Domain reporting
- Improved mobile reporting
- Predict
- Page views added to Site Traffic
- New User Management
- Domain restrictions
- IP whitelisting
- New Content Editor
- Miscellaneous improvements
Social Ads – connection alerts
Auto-imports – contact list naming convention
Copy combined segments
Improved behavior criteria for segments
- Automation Center
- On Auto-import node
Combined segments supported
Improvements to the Wait node
Exit criteria
- SMS Dashboard
- Smart Insight - Channel Revenue Impact
- Predict - File upload checker