Logo Help Portal
  • Démarrer

    Introduction

    • Onboarding overview
    • Initiation de projet
    • Email compliance
    • Gestion de Compte

    Données

    • Echange de données
    • Adaptation de données
    • Web data collection

    Channels

    • Email onboarding
    • Smart Insight
    • Predict
  • Formation
    • Online Self Learning
    • Vidéos d'intégration
    • Instructor Led Training
    • Webinaires
    • Séminaires
  • Guides d'utilisation

    Stratégie

    • Personnalisation
    • Automatisation
    • Data Monitoring

    Channels

    • Email
    • Application mobile
    • Web
    • Ads

    Add-ons

    • Smart Insight
    • Predict
    • Recommandations d'incitations
    • AIM
  • Articles de support technique

    Nouveautés

    • Quoi de neuf sur la Plateforme Emarsys ?
    • Fonctionnalités pilotes
    • Articles sur la RGPD et la Protection des Données
    • Release notes - archive

    Support

    • L'aide et le support chez Emarsys
    • Gérer votre profil d'utilisateur
  • |
  • Dévelopeurs
  • Etat du système
Besoin d’aide? Envoyer une demande
Français Deutsch English Español Русский Türkçe 简体中文
Connexion
  • Documentation_-Strategy_- Smart Insight
  • Les écrans Smart Insight
  • 0 Documentation_-Strategy_- Smart Insight Les écrans Smart Insight

Dans cette section :

  • The Smart Insight Dashboard
  • Customer Lifecycle Report
  • Lead Lifecycle Report
  • Average Order Report
  • Predictive Affinity Report
  • Past Purchases Report
  • Top Products Report
  • Retention Revenue Impact Report
  • Channel Revenue Impact Report
  • Smart Insight Account Settings
  • Afficher plus

in Emarsys42

    Expand all

    Lead Lifecycle Report

    Updated: 16 janvier 2018 18:29

    Toutes nos excuses, cette page n'a pas encore été traduite. L'équipe Localization d' Emarsys est en train d'y remédier et souhaite vous proposer toute la documentation en Français!

    The Lead Lifecycle tab gives you a detailed breakdown of the current state of all your lead lifecycle stages.

    Contents:

    • Lead Lifecycle Status
    • Lead Source

    The two graphs split the leads up by lifecycle stage and by source (i.e. how they entered your database).

    Lead Lifecycle Status

    Leads are categorized as contacts who have not yet made a purchase. Within this they are split up as follows (the exact parameters are defined during the setup process):

    • New Lead – Registration was within the last 90 days, no response yet (beyond opt-in).
    • Active Lead – At least one response in the last 90 days.
    • Cold Lead – No response for more than 90 days.
    • Inactive Lead – No response for more than 180 days.

    Leads who purchase on the very first day of their registration do not count as leads (these contacts are not displayed in the conversion rate or any graphs as leads). Instead, they are counted directly as First-time buyers.

    Lead Source

    Any forms through which leads have registered are shown her. If you have too many forms to show on this graph, it can be customized during the setup process.

    Cet article vous a-t-il été utile ?

    Vous avez d’autres questions ? Envoyer une demande
    Retour en haut

    You may also be interested in:

    Articles associés

    • Average Order Report
    • Customer Lifecycle Report
    • The Smart Insight Dashboard
    • Predictive Affinity Report
    • Smart Insight - Aperçu
    Copyright © 2019 Emarsys eMarketing Systems. All rights reserved
    Legal Notice Privacy Policy Master Services Agreement Anti-spam Policy
    test new search