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  • Documentation_-Execution_- Email
  • Open Time Content
  • 0 Documentation_-Execution_- Email Open Time Content

Dans cette section :

  • Open Time Content - Overview
  • Open Time Content - Use Cases and Examples
  • Open Time Content - End-User Guide
  • Working With Widgets
  • Adding Tags To Emails
  • Open Time Content Reporting
  • The Rule Builder Widget
  • The Weather Targeter Widget
  • The Personalized Images Widget
  • The Content Automation Widget
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in Emarsys42

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    Open Time Content - Overview

    Updated: 5 octobre 2018 11:19

    Toutes nos excuses, cette page n'a pas encore été traduite. L'équipe Localization d' Emarsys est en train d'y remédier et souhaite vous proposer toute la documentation en Français!

    Open Time Content delivers is contextualized, personalized content to your email campaigns, updated in real time.

    Open Time content is a paid feature. If you are interested in adding this to your Emarsys account, please click here to learn more and request a demo.

    In this article:

    • What is Open Time Content?
    • How does it work?
    • Why should I use Open Time Content?
    • How easy is it to set up and work with?
    • Supported Functionality

    Product documentation:

    • Open Time Content - End-User Guide
    • Use Cases And Examples
    • Adding Tags To Emails
    • Open Time Content Reporting
    • Working With Widgets
      • The Rule Builder Widget
      • The Weather Targeter Widget
      • The Personalized Images Widget
      • The Content Automation Widget
      • The Countdown Clocks Widget
      • The Nearest Store Widget
      • The Image Optimizer Widget

    Further reading:

    • Blog: What is Open Time Content, and Should Travel Marketers Take Advantage?
    • Infographic: Personalizing the Travel Experience With Open Time Content
    • Blog: More ways Open Time Content Can Work For Travel Marketers

    What is Open Time Content?

    Open Time Content offers a variety of widgets that you can add to your email campaign to display different types of content, dynamically updated when recipients open the email. Here are just a few examples of how it can transform your messages:

    How does it work?

    Emarsys Open Time Content widgets are content placeholders, embedded as HTML tags in email campaigns to provide dynamic content, in real time, as customers access the email. This content can be taken automatically from your website, product feed or social feed and then further personalized to the customer’s context or behavior at the point of opening. All content is always delivered in the form of an image file, usually with an associated click-through URL.

    Open Time Content widgets are easily created within the Emarsys user interface. Each widget results in an HTML tag that can be simply pasted into your email template; from then on the tag does the work.

    Widgets can be used in multiple campaigns at the same time, and can be grouped together for easy overview and reporting.

    For an easy overview of how OTC widgets are created, watch this short animation:

    Why should I use Open Time Content?

    • Always relevant – Since content is taken live from websites, social feeds and product feeds it will always be in season, on trend and up to date. You can set up automated programs and forget about them, confident that they will be as relevant in six months are they are today.
    • Personalized engagement – Take personalization beyond simple preferences and tailor it to the time and place where the customer interacts with your brand.
    • Stock management – Always promote the latest products and offers at the time of access, with no extra effort. Automate stock clearance campaigns to pick the right items to promote, every day.
    • Better Marketing ROI – Deliver high-quality emails more frequently without increasing your budget or headcount. Open Time Content has an intuitive user interface which lets you set up your rules in minutes.
    • Better engagement – Give your customers an engaging email experience each and every time an email is opened, and watch the results improve. Open Time Content is known to increase CTRs by 20% on average.

    How easy is it to set up and work with?

    Very. After this has been enabled for your account, it is simply a case of designing your widgets, getting the HTML tags and adding them to emails, which takes literally minutes. 

    Supported Functionality

    • Flexible custom-rule configuration, based on your requirements.
    • Customize based on local weather conditions.
    • Include images personalized to the audience.
    • Automated content personalization.
    • Include countdowns to specific events.
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    • Open Time Content - Use Cases and Examples
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    • Open Time Content - End-User Guide
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