This article provides some examples of how an Embed type of Web Channel campaign can be used, and we guide you in deciding when and how to use it.
When should I use Embed campaigns?
An Embed type Web Channel campaign replaces a selected web page element on your website with your personalized message.
- Reactivate your churning customers.
- Place an image banner to reactivate your inactive customers.
Let's say you display a personalized message to reactivate your customers. You should show an appealing, custom-cut message to your churning customers to win them back. Your Embed campaign message is:
- For unidentified visitors.
- Showing on the Category page only.
- In the HTML source, personalization tokens inserted (if the recipient source permits.)
The Embed campaign for desktop would look like this:
Let's say you replace an image banner on your site without HTML by using the Visual Editor in order to place an unintrusive message to win your customers back.
Embed type campaigns has a Zone selection feature, as well. You need to create a zone, or select it from a list if you already defined any in the campaign, on theZone tab. Zone creation is simple, just click Pick zone manually, hover on the preview with your mouse, select an element or area of your webpage, then save it for future use.