Before you set up your Web Channel and activate your campaign, it is a must to familiarize yourself with the preliminary steps you must complete. This article contains a lot of information relating to this product that will help you make the right decisions when it comes to creating the right campaign for the right audience. Other than that, it requires no IT implementation effort on your side.
Start using Web Channel
In order to work with Web Channel you must start with implementing the Web Extend data collection scripts. You can track visitor interactions on your website and process this information to serve validated data to various Emarsys applications with the Web Extend data collection scripts.
First, create a basis for data collection: you have to be able to track what users do on your website and you need to identify your customers, too.
Following the instructions of the Emarsys data collection scripts implementation guide you must complete the following steps:
Check Web Extend implementations
You can check the health status of your implementation on the Data Sources page. We suggest that you check back on your integrations health by opening the Data Sources page every once in a while, and especially after updating the code on your web site or whenever you are experiencing anomalies.
The Data Sources page a status monitoring dashboard that allows you to check if your integration has any issues to address. For example, you can immediately see if any of your web shop data collection scripts are not performing properly, or if your product database is missing any items. If problems are detected it offers you help by providing detailed suggestions on how to fix them.
Publishing content with Web Channel
Creating Web Channel content with multiple languages
You can create your Web Channel campaign with multiple languages, according to the following options: