The email reporting screens

For on-event email campaigns, the Trend Reporting tab is the first one displayed. This shows the standard Trend reporting, but not the Comparison or Revenue Reporting tabs.  

The Results Summary tab is the first report to be shown for ad hoc and child recurring campaigns.

At the top it provides an overview of the most important metrics:

Below this is a complete breakdown of all responses, grouped by category.

The Individual Link Tracking tab lists all the links in your email and show how many contacts clicked each one. Repeated clicks are also shown.

Use the P1 and P2 drop-downs to compare responses by different segments within the launch list.

In the table below, the exact response figures are given for each link. Here the links are listed by to their content groups and sections in the email template.

If links appear more than once in your email, you can sort them by their URL rather than their section by activating the view links grouped by URL checkbox. In this way you can see the total clicks for these links.

You can also click the link names to view all the contacts who responded, and save this as a contact list (please note that this only works if All recipients are selected in the P1 and P2 drop-downs).

Note: If you find that you have a lot of links on this page, you may want to reconsider how you name dynamic links from external events.

The Visual link tracking page provides a ‘heat map’ of your campaign with all the tracked links marked and their responses listed. This is a purely visual aid – no drill-down or segmentation is available.

Each link is shown with two numbers, representing the unique clicks (i.e. the number of contacts who clicked it) and the total clicks (sum of all clicks by all contacts).

The legend in the top right above the message indicates the ratings from Best (green) to Average (orange) to Worst (red).

The Click Rate Over Time tab shows you the clicks made in your email during the days following the launch. You can show the totals per day or Accumulated over time.

The default time period when you open this tab is for 14 days after the launch. You can adjust this using the controls on the right. Selecting a single day changes the chart to show clicks over the 24 hours of that day.

The table below lists the exact figures for the time period and you can click the day to display the contacts and save them as a list.

The Open Rate Over Time tab shows you the open indications for your email over the days following the launch. You can show the totals per day or Accumulated over time.

Note: This counts only confirmed opens. Some of the recipients who viewed the email without downloading images or clicking a link cannot be tracked.

The default time period when you open this tab is for 14 days after the launch. You can adjust this using the controls on the right. Selecting a single day changes the chart to show opens over the 24 hours of that day.

The table below lists the exact figures for the time period and you can click the day to display the contacts and save them as a list.

The Social Network tab shows you how many times your email was shared on a social network; you see a list of the various networks that the content was shared on, and you can view a graph of the shares over time, either for a single network or for all networks.

The following metrics are available:

• Networks – These are the different networks on which the content of your email was shared.
• Shares – This is the number of contacts who received your email and then shared content on a network.
• Views – If the content of an entire email was shared, this is the number of friends of your contacts who clicked the link on a network and viewed the email.
• Clicks – If the content of a section (i.e. the link for that section) was shared, this is the number of friends of your contacts who clicked this linkIf the content of the entire email was shared, this is the number of friends who first viewed the entire email and then clicked the link in a section.
• Content Type – This is an overview of which sections of the email were shared.

On the Mobile Reporting page you can see how many recipients opened your campaign on a mobile device.

You can set your report to analyze:

• All emails – This selects only those campaigns for which verified mobile responses are available.
• Emails in a certain category – This selects all campaigns in this category.
• Individual emails – This selects only one single email launch.

According to your selection, the following information will be displayed.

General analysis

• The total email campaigns launched which registered mobile responses.
• The total emails delivered in these campaigns.

Opens and Clicks

• The total number of recipients who opened on mobile devices and clicked on mobiledevices.
• The mobile open rate and mobile click rate of the selected campaigns.
• The mobile open rate as a percentage of all opens.
• The mobile click-through rate (mobile clicks as a percentage of mobile opens).

Distribution by client

• The mobile open and click rates per device.

Note: No drill-downs or segmentation options are available here, and for on-event and recurring emails the child email data is only available for launches since January, 2012.

For all email campaigns, the Deliverability Reporting tab is the last one to be shown.