The Retention Revenue Impact tab shows how much of your total revenue is generated by each lifecycle stage, both in absolute and % terms. In this way you can see how successful your retention marketing strategies are, based on the value of their comparative conversions. You can select the time period from the options above the charts, or drag the slider manually. Hover your mouse over a date to see the exact figures for that period.
Please note that when a contact is deleted, all of the data relating to that contact is also deleted. This will retrospectively affect any reports which use contact-level data. Contact deletion may affect the reports available under Analytics > Impact. You may experience the following changes:
- figures may change in all charts because contact deletion affects all calculations.
- deleting contacts also affect conversion rates, the AOV (Average Order Value) and lifecycle calculations.
For more information on the effects of contact deletion, see What happens to deleted contacts in Emarsys?
Click the purchase type to the right of the graph to add or remove that purchase type from the graph. The displayed purchase types are shown in bold:
If you have excluded purchases made by unidentified contacts from your Strategic Dashboard and Smart Insight lifecycle reports, then your reports will not show explicitly how many contacts were excluded from your statistics, except for this report. Here you can check the number of Unidentified purchases. For more information, see Excluding unidentified purchases from your reports.
Whereas the Proportional revenue chart shows you the relative importance of your lifecycle stages, the Total revenue chart gives you a more direct overview of the growth of your business.
Use the Contact attributes to filter the charts by lifecycle stage or buyer status. In this way you can learn more about which customer types are more valuable for your business and where you should be concentrating your engagement and retention efforts.
For more information on how to update the chart, see Smart Insight Attributes.
Also, check the onboarding video about Retention Revenue Impact: