Pilot features and products
All our new features and products are carefully tested before we move them to pilot stage.
We then choose selected customers to activate the features in their accounts, and collect their feedback before releasing the feature globally.
We typically approach customers who are an ideal fit for the new functionality, but if you are interested in learning more about the open pilots, please speak to your Success Manager.
Pilot features are flagged in this Portal by a notice at the top of the page:
Current pilot projects
New Platform interface design and navigation
The Platform has a modern, fresh and intuitive look - and is up to par with industry-leading standards in visual fidelity.
Emarsys Loyalty creates a fully personalized loyalty experience. It has been designed especially for Emarsys customers and provides one of the fastest solutions to onboard and easiest to operate. It ensures maximum lifetime value and higher ROI.
A unified approach to using personalization tokens on all channels.
Real Time Interactions
React to your consumers' behavior immediately and have contextually relevant conversations with them. Make your platform a central part of your consumers' working lives with continuous feedback and variable rewards. Prompt consumers to take action on multiple channels with personalized messages.
Strategic Dashboard for Retail
The Strategic Dashboard shows key metrics and marketing strategies tailored for eCommerce and retail customers. You can evaluate your business easily and take actions to improve results by enabling Tactics for specific objectives and strategies.
Multi-language email campaigns
Handle all the language versions of your email in one campaign, resulting in simplified automated programs and a more unified reporting.
HTTPS Link Tracking
HTTPS Link Tracking allows you to use HTTPS links in your emails for links served by Emarsys, including:
- Tracked links
- Online version links
- Unsubscribe links
The Emarsys Mobile SDK enables you to implement the functionality of Mobile Engage and Web Extend into your mobile app in a united and straightforward way. By incorporating the SDK in your app, you get the supported functionality of handling credentials, API calls, tracking of opens and events as well as logins and logouts in the app.
AI Segments and Tactics
AI Segments are the way to seamlessly connect the predictive data of the Emarsys AI Platform with the execution of your channel strategies. Know in advance which consumers are more likely to complete a transaction, and which will abandon a process without an interaction. Act accordingly with our Max AI Tactics, powered by AI Segments.
Web behavior segmentation
Web Behavior Segmentation lets you react to consumer behavior on your website. Define crucial touchpoints in your sales funnel, send custom events as they happen, and create historical segments that are available in the Automation Center and in the channels.
For a more long-term view of the future of the Emarsys Platform, see: