Emarsys SMS allows you to get the best out of your campaigns, offering a best-in-class reporting tool providing you with all the available information about your campaigns.
As a quick reminder, here is the onboarding video about SMS Reporting:
You can reach each SMS campaign's report by clicking the 'Reporting' icons on the Campaigns tab:
At the top of the page you can see the Campaigns Summary.
Here you can see live progress of your campaign, with the Revenue impact of your campaign, the total number of messages sent, their Delivery Rate, as well as other details, such as:
Unsubscribed – Contacts received the message and opted out via the unsubscribe link.
Note: This identifies only the contacts who unsubscribed using a link. STOP keyword unsubscribes are listed on the Inbound SMS tab.
- Hard Bounced – The message permanently could not be delivered because the mobile phone number does not exist based on carrier data.
- Soft Bounced – The message temporarily could not be delivered because the mobile phone number is currently unavailable (e.g. the subscriber's SIM card is not in the device or the device is out of range or turned off). Soft bounces may still be delivered at a later time.
- Unknown Delivery – The carriers cannot confirm whether the message has arrived or not.
It may take up to three days to display the correct delivery rate due to technological constraints on the vendor and operator side.
The Revenue impact widget is only visible if the SMS channel is enabled in the Revenue Attribution settings.
Number of SMS not sent
In the bottom left you can see the Original launch List, and the Number of SMS not sent, along with the reasons for it.
With our Smart Mobile Filtering feature, you can save the costs of sending messages to hard bounces and opted-out or invalid numbers, with no additional fees. The breakdown of these numbers can be seen in this table.
If there are contacts listed in the last row, Insufficient credit, this means that they were blocked from receiving the campaign due to your balance being too low. If you want to send the SMS to these contacts you have to click the row to save these contacts as a list, copy the campaign and then launch it to them as a batch campaign.
Number of contacts reached
In the bottom right you can see the Number of contacts reached.
In this table you can see the statistics of the SMS messages sent from our platform. The possible statuses are the following:
- With carrier – The SMS was submitted to the carrier and they have not yet returned a response.
- Provider error – The provider did not respond to the message sending request.
- Provider accepted – The SMS was accepted by the provider, but no delivery status has been received and none is expected.
- Rejected (hard bounce) – The carrier reported that this mobile phone number does not exist and the message permanently could not be delivered.
- Rejected (soft bounce) – The carrier reported that this mobile phone number is currently unreachable and the message temporarily could not be delivered.
- Delivery status unknown – The carriers return this message if they cannot confirm whether the message was successfully delivered or not.
- Delivery successful – The carrier confirmed that the device has acknowledged receipt of the message.
Click on these statuses to generate a contact list out from the contacts in that row. You can then export this to use for re-permissioning, for example.
This data can be exported only for campaigns launched less than 30 days ago.