Site Traffic Reporting – Emarsys

The Site Traffic page displays general information on the activity of customers on your website, as collected by the Web Extend scripts.

Please note that when a contact is deleted, all of the data relating to that contact is also deleted. You may experience sudden changes in the Site Traffic reports after deleting contacts, but it will not affect your reports retrospectively.

For more information on the effects of contact deletion, see What happens to deleted contacts in Emarsys?

Viewing the reports

Select the time period from the calendar on the right and click Apply to refresh the graph. Hover your mouse over the graphs to see the exact figures for any given day.

Site traffic statistics are updated daily at around 09:00 UTC.

What the reports show

Each report shows data for a different type of activity:

Total Page Views – The total number of page views we tracked on your website. It equals the number of times the go command was called on your website.
Total Product Views – The total number of product views we tracked on your website. It equals the number of times the view command was called on your website.
Total Orders – The number of individual orders that we tracked on your website. It equals the number of times the purchase command was called on your website.
Total Order Lines – The number of unique items included in the tracked orders. It equals the number of order lines found in the orders reported by the purchase command.
Total Revenue Tracked – The total sum of the order values reported by the purchase command.

If the numbers shown here are not consistent with your in-house sales data then you should check if the relevant commands are correctly implemented in your web store. See the Troubleshooting section.

Downloading Site Traffic data

You can also download all the data for this period in .csv format and use it for further reporting, or compare it against your internal order database or an external analytics tool.

You can only export data for a maximum of 30 days. If the time period selected is greater than this, it will download data from the last 30 days of that period.

Troubleshooting

The number of total orders shown on the Site Traffic page is higher than the number of unique order IDs I can see in the downloaded .csv. How is that possible?
This is most probably due to the fact that your website passes the same order with the same order ID twice (or even more times) to Emarsys. It usually happens when the purchase command is not implemented properly and is issued again whenever the user reloads the purchase confirmation page.

As currently we do not deduplicate purchases based on the submitted order IDs, such repeated submissions, which have the same content but a different timestamp, will be considered separate orders on our side.

If this happens, check your Web Extend implementation and make sure that your web store calls the purchase command only once.