Open Time Content - End-User Guide

To get started quickly with Open Time Content you should familiarize yourself with the terminology the product uses.

• Campaigns – Before you can create a widget you must create a campaign. This is a top-level category for the widgets and groups them together for reporting so that you can measure their combined effectiveness in relation to a single marketing goal. Campaigns can be thought of as the equivalent of Automation Center programs and we recommend that you use (wherever possible) the same names as the programs which contain the emails where the widgets will appear.
• Mailings – After you have created a campaign you must create a mailing before you can build a widget. We recommend that you name the mailing after the email campaign where the widget will finally be used. In this way you can track all the widgets used in each email and view the reporting for all of them together. A campaign may contain many mailings, in same way that an automated program may contain many emails.
• Widgets – These are the containers for the tag. They are equivalent to a section in your email, and are the real estate within the email content where the dynamic content is displayed. Each widget must belong to one mailing.
• Tags – These are snippets of HTML code which are the result of every widget you create. You add these to your email content and, when the email is opened, they pull in the relevant image from the Open Time Content servers and display it. Please note that tags will continue to reference the same image even after you delete the widget that generated them.

The Open Time Content tag is an HTML string which consists of a url and and an image path.

The <href> component is the link/URL. This performs two functions:

• It directs the recipient to a specific landing page based on the rules you define.
• It tracks the clicks and clicks-to-opens.

The <img src> component serves the image and any dynamic content you have placed over it. The image is adapted, optimized and updated at the moment it is downloaded in the email inbox.

As long as these two parts are correctly copied over, you can add additional elements such as styles or alternative texts to the HTML (see the examples below).

You can always test your tags by pasting the <img src> into a browser and seeing what image is displayed.

Contact data can be ‘merged’ into the tag to track individual opens and clicks and to personalize the image at the time of opening.

• Individual tracking – To track the email address of the recipient who opens or clicks on the image, you can merge the email address into the tag. To do this, you will need add the $Email$personalization variable to the href link. This is done by appending &m$Email$ to the end of the href link:
  <a href="https://img.kickdyn.com/clickancnt.ashx?c=3439.EbnkYziEZJhVJCWsP3OA&m$Email$">

If you would like all the tags created in your account to automatically contain an email personalization variable, please contact Emarsys Support and we will make this your default setting.

• Contact data – To merge data such as gender or first name into the image component of the tag please use the rule builder unique parameter condition (available in the advanced feature set).

To upload a custom font, open the Settings tab, Fonts and click Upload Font.

Once uploaded it will be available across your account for countdown clocks, personalized images and content automation.

Please note that you can only upload True Type Font (.ttf) files.

Please read the following limitations and known issues regarding the Open Time Content widgets.