With this Partner Tactic you can encourage your top brand advocates to keep on sharing with their friends to receive additional rewards.
It supports the Active customers objective by contributing to the following strategies:
- Increase Active Customer Revenue
- Increase Premium Customer Revenue
- Increase Retention
This Tactic was created by Mention Me and requires a Mention Me-powered referral program that is already running. For more information about how to set up Mention Me, see Mention Me on Emarsys Partner Connect or reach out to partnerships@mention-me.com.
Channels
- SMS
Basic workflow
- An advocate of your brand successfully refers a friend.
- A reminder email and/or SMS message is sent to them to share again with their unique sharelink that they can pass on to their friends.
Interactions programs
The basic, email-only variant of the program looks like the following:
The advanced, email+SMS variant of the program looks like the following:
Activating the Tactic
Prerequisites
- Mention Me integration setup
- Email campaigns
- SMS campaigns (if used)
- Personalization tokens
- Mention Me-specific custom fields (available after the integration)
Steps
- The Received a Referrer Reward from Mention Me (mm:refererrer_fulfillment) external event is the pre-selected entry node in the program.
- Add the opt-in checks (email / SMS) to ensure that campaigns are only sent to opted-in contacts.
- Create the email campaigns.
- Update the images and styling of your email campaigns to suit your brand.
- Mention Me has created some default content (for the subject and also the email body) with the suggested personalisation tokens from the table below to help you formulate the right message. When creating your own campaign, make sure to include these personalisation tokens.
| Personalization token | Description | Example |
|---|---|---|
|
Mention Me Successful Referrals |
The total number of successful referrals your customer has done. |
“5" |
|
Mention Me Share link |
The unique link that referrers can send to their friends to join your referral program. |
“https:/.mention-me.com/m/ole/cj6qx-john-doe"
|
- Create the SMS campaigns (if used).
Mention Me has created some default content (for the SMS body) with the suggested ESL variable and personalization token from the table below to help you formulate the right message. When creating your own campaign, make sure to include these ESL variable and Personalisation token.
| ESL / Personalization token | Description | Example |
|---|---|---|
ESL variable:{{event.reward.referrerReward}} |
The reward that the referrer will get. |
"£30 or 15%" |
|
Personalization token: Mention Me Share link |
The unique link that referrers can send to their friends to join your referral program. |
“https:/.mention-me.com/m/ole/cj6qx-john-doe"
|
- Activate the Tactic.