With this Partner Tactic you can remind prospective customers to use their new coupon codes they have received from being introduced to your brand.
It supports the Active customers objective by contributing to the following strategies:
- Drive First Purchase
- Increase Average Order Value
This Tactic was created by Mention Me and requires a Mention Me-powered referral program that is already running. For more information about how to set up Mention Me, see Mention Me on Emarsys Partner Connect or reach out to partnerships@mention-me.com
Channels
- SMS
Basic workflow
- A prospective customer of your brand gets a coupon when their friend introduces them.
- A reminder email and/or SMS message is sent to them to use the coupon if they have not purchased anything yet.
Reminders are sent at different times to encourage the customer to use the coupon.
Interactions programs
The basic, email-only variant of the program looks like the following:
The advanced, email+SMS variant of the program looks like the following:
Activating the Tactic
Prerequisites
- Mention Me integration setup
- Email campaigns
- SMS campaigns (if used)
- Personalization tokens
- Mention Me-specific custom fields (available after the integration)
Steps
- The Received a Referee Reward from Mention Me (mm:referee_fulfillment) external event is the pre-selected entry node in the program.
- Update the wait and last purchased periods to suit your own coupon validity period. Mention Me has created the Tactics using some default wait periods (to send out multiple reminders).
If you are unsure of your reward validity period, reach out to your Mention Me CSM to check the validity period for your campaign.
- Add the opt-in checks (email / SMS) to ensure that campaigns are only sent to opted-in contacts.
- Create the email campaigns.
- Create the SMS campaigns (if used).
When creating your campaigns:
- Update the images and styling of your email campaigns to suit your brand.
- Include product recommendations in your email campaign to increase conversion.
- Mention Me has created some default content with suggested variables (for your email subject and email/SMS body) to help you formulate the right message. When creating your own campaign, make sure to include these key variables. For more information, see ESL tokens for your campaign.
- Activate the Tactic.
ESL tokens for your campaign
| ESL snippet | Description | Example |
|---|---|---|
{{event.referrer.firstname}} |
This is the first name of the person who referred the referee. | "John" |
{{event.reward.refereeReward}} |
The reward that the referee will get. | "£30 or 15%" |
{{event.reward.couponCode}} |
The coupon code of the reward sent to the referee, which can be used at their next purchase. | “XYZ-123455" |
{{event.reward.expiryDate|localized_date(contact.12, 'full')}} |
Use this format in your email campaigns. The expiry date of the coupon sent to the referee, in a long format. The date format changes automatically, according to the contacts’ country or region (e.g. US or UK). |
Long format:
|
{{event.reward.expiryDate|localized_date(contact.12, 'short')}} |
Use this format in your SMS campaigns. The expiry date of the coupon sent to the referee, in a short format. The date format changes automatically, according to the contacts’ country or region (e.g. US or UK). |
Short format:
|
{{event.reward.expiryDate|localized_date('en','g') - 'now'|localized_date('en','g')}} |
Use this to tell referees how many days are left until their coupon expires. This will convert the expiry date into the number of days from now until the expiry date. |
“8 days" |
{{event.reward.callToActionUrl}} |
The URL where referees can spend their rewards (provided by Mention Me). | “www.mention-me.com" |
When adding the ESL code about expiry date, please make sure to use:
-
{{event.reward.expiryDate|localized_date(contact.12, 'full')}}for your email campaign. -
{{event.reward.expiryDate|localized_date(contact.12, 'short')}}for your SMS campaign.