This demand generation Tactic helps you promote an additional fuel contract (e.g. electricity, gas, etc.) to customers who already have one fuel contract.
It supports the Revenue objective and contributes to the following strategy:
- Increase Active Customer Revenue
Channels
Basic workflow
- Customers who have only one fuel contract receive a promotional message with an offer for another fuel contract.
- After 7 days, those contacts who did not engage with your promotional message receive a reminder.
Automation Center program
This is how the email-only program looks like:
Activating the Tactic
Prerequisites
- Email campaigns
- Personalization tokens
Steps
- Swap the emails in the Tactic with your campaigns.
- Add the personalization tokens.
- Check and adjust the settings of the Wait node if needed.
- Activate the Tactic.