With this demand generation Tactic you can enroll your customers in different programs to flag them and include or exclude them from different promotions.
It supports the Revenue objective and contributes to the following strategy:
- Increase Active Customer Revenue
Channels
Basic workflow
- Contacts who have not signed up for your program receive an initial campaign promotion.
- After 5 days, contacts who did not enroll in the program receive a reminder.
Automation Center program
This is how the email-only program looks like:
Activating the Tactic
Prerequisites
- Email campaigns
- Personalization tokens
Steps
- Swap the emails in the Tactic with your campaigns.
- Add the personalization tokens.
- Check and adjust the settings of the Wait node if needed.
- Activate the Tactic.