This lifecycle Tactic helps you reduce cost to serve by moving customers from paper-based bills to digital ones.
It supports the Active customers objective and contributes to the following strategy:
- Reduce Customer Churn
Channels
Basic workflow
- Customers who haven't opted for paperless billing receive an initial message with an incentive.
- After 14 days, contacts who did not switch to paperless billing receive a reminder. Those who have switched to paperless billing receive a sustainability - thank you message.
- After 7 days, contacts who have not switched to paperless billing receive another reminder. Those who have switched to paperless billing receive a sustainability - thank you message.
Automation Center program
This is how the email-only program looks like:
Activating the Tactic
Prerequisites
- Email campaigns
- Personalization tokens
Steps
- Swap the emails in the Tactic with your campaigns.
- Add the personalization tokens.
- Check and adjust the settings of the Wait nodes if needed.
- Activate the Tactic.