What is Google Customer Match?
Google Customer Match enables Emarsys to match your contacts with Google accounts. This ultimately allows you to target specific customers in a way that was not previously possible.
Once the ad campaign has been activated, neither you nor Emarsys will have any further involvement in the execution of the campaign. Google will use its own algorithms to target the selected audience with the ads you create until your monthly budget limit is reached or the campaign ends.
Custom Match is available across three of Google’s largest products:
- Google Search
A Google Audience must have at least 1,000 contacts for Google to use it for ad targeting. Read more about audiences in the Google documentation.
Audiences (Customer Match)
If you are using the Mobile Advertising ID as the matching identifier in a Google Audience, then it cannot be combined with other identifiers. However, you can combine the email and mobile number in a single audience.
Google Application ID
If you selected the Mobile Advertising ID as the matching identifier, then you need to provide the Google Application ID as well.
The Google Application ID is a unique identifier for the mobile application from which the data was collected.
For iOS, the ID is the 9-digit string that appears at the end of an App Store URL (for example,
426562526for SAP SuccessFactors whose App Store link is https://apps.apple.com/de/app/sap-successfactors/id426562526
For Android, the ID is the application's package name (for example,
com.successfactors.successfactorsfor "SAP SuccessFactors" with the Google Play link https://play.google.com/store/apps/details?id=com.successfactors.successfactors
Google Lead Ads
For more information on Google Lead Ads campaigns, please refer to the Google documentation. Selecting the campaign will determine the lead forms available and the subscription name.
Once you have set up your Lead Ads subscription and field mapping, Google will generate a webhook and key.
My Client Center (MCC) accounts can be used with some limitations. There are no reports available for assets that you create using the manager (MCC) account.
The webhook can be used in multiple campaigns if you want to use the same lead generation form.
To complete the Lead Ads subscription setup, please follow Google's instructions.