• Trust
  • Bir talep gönder

    • Need assistance with your Emarsys product?
    We'll get you the help you need!

     

    Emarsys client

     

    Emarsys client
    SAP for Me Login

    You can contact our support team via the SAP for Me.

    The Emarsys component: CEC-EMA

    		Login to the Help Portal and Submit your request. 
    1. Emarsys
    2. Tactics
    3. Travel and Hospitality

    We've Moved! Our documentation has a new home. Please update your bookmarks, this article will no longer be updated here.
    The updated version is now only in the SAP Help Portal.     help.sap.com/docs/SAP_EMARSYS
    Rate your stay
    Güncellenme

    Gathering guest feedback after their hotel stay is crucial for ongoing service enhancement. This Tactic allows you to send post-stay surveys to your guests inviting them to rate their experience, comment on specific aspects of their visit and offer suggestions for improvement. This valuable input helps pinpoint strengths and areas for development ensuring future guests enjoy an even more exceptional stay.

    To effectively leverage the Travel & Hospitality Tactics, you need to implement your own data integration tailored to your unique data formats. This process involves mapping and synchronizing your data with the SAP Emarsys Customer Engagement platform. To achieve optimal results, we recommend using Relational Data.

    It supports the Revenue objective by contributing to the following strategies:

    • Increase Average Order Value
    • Grow Contact Database
    • Reduce Customer Churn
    • Drive Purchase Frequency
    • Drive Web Traffic
    • Increase Active Customer Revenue
    • Increase Premium Customer Revenue
    • Increase Units Per Transaction

    For more information on the Travel and Hospitality Tactics, watch the August 2024 Product Release video:

    Channels

    • Email
    • Web Channel
    • Web Push
    • Mobile Engage Push
    • Mobile Engage In-app

    Basic workflow

    1. The program runs every day and targets customers whose stay ends on the current day.
    2. A post-stay survey is sent to customers asking them to rate their experience.
    3. After 7 days, a reminder campaign is sent to those customers who have not responded to the survey yet.

    Automation Center programs

    This is how the email-only program looks:

    This is how the email, Mobile Engage Push and In-app, Web Push and Web Channel variant of this program looks:

    Activating the Tactic

    Prerequisites

    • Email campaigns
    • Web Channel campaigns (if used)
    • Web Push campaigns (if used)
    • Mobile Push campaigns (if used)
    • Mobile In-app campaigns (if used)
    • Personalization tokens

    Steps

    1. Create the email campaigns.
    2. Create the Web Channel campaigns (if used).
    3. Create the Web Push campaigns (if used).
    4. Create the Mobile Engage Push campaigns (if used).
    5. Create the Mobile Engage In-app campaigns (if used).
    6. Add personalization tokens to your campaigns.
    7. Activate the program.
    Bu makale yardımcı oldu mu?
    0 kişi içerisinden 0 kişi bunun yardımcı olduğunu düşündü
    Üste dön