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    The Emarsys component: CEC-EMA

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    1. Emarsys
    2. Tactics
    3. Travel and Hospitality

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    The updated version is now only in the SAP Help Portal.     help.sap.com/docs/SAP_EMARSYS
    Ancillary Upsell
    Güncellenme

    This Tactic helps you promote additional travel-related services enhancing the primary booking experience. Ancillary upsells include options such as car rentals, travel insurance, airport transfers, guided tours and in-flight services. Offering these extras during the booking process as follow-up suggestions helps travelers enhance their trips while providing additional revenue streams for the business.

    To effectively leverage the Travel & Hospitality Tactics, you need to implement your own data integration tailored to your unique data formats. This process involves mapping and synchronizing your data with the SAP Emarsys Customer Engagement platform. To achieve optimal results, we recommend using Relational Data.

    It supports the Revenue objective by contributing to the following strategies:

    • Increase Average Order Value
    • Drive First Purchase
    • Reduce Customer Churn
    • Drive Purchase Frequency
    • Drive Web Traffic
    • Increase Active Customer Revenue
    • Increase Premium Customer Revenue

    For more information on the Travel and Hospitality Tactics, watch the August 2024 Product Release video:

    Channels

    • Email
    • Web Channel
    • Web Push
    • Mobile Push
    • Mobile In-app

    Basic workflow

    1. The program runs each day and targets customers who have already booked a trip. 
    2. Customers receive an email campaign containing ancillary offers.
    3. 7 days later those customers who did not purchase an ancillary offer receive a reminder campaign.

    Automation Center programs

    This is how the email-only program looks:

    This is how the email, Mobile Engage Push and In-app, Web Push and Web Channel variant of this program looks:

    Activating the Tactic

    Prerequisites

    • Email campaigns
    • Web Channel campaigns (if used)
    • Web Push campaigns (if used)
    • Mobile Push campaigns (if used)
    • Mobile In-app campaigns (if used)
    • Personalization tokens

    Steps

    1. Create the email campaigns.
    2. Create the Web Channel campaigns (if used).
    3. Create the Web Push campaigns (if used).
    4. Create the Mobile Engage Push campaigns (if used).
    5. Create the Mobile Engage In-app campaigns (if used).
    6. Add personalization tokens to your campaigns.
    7. Activate the program.
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