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    The Emarsys component: CEC-EMA

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    1. Emarsys
    2. Tactics
    3. Travel and Hospitality

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    The updated version is now only in the SAP Help Portal.     help.sap.com/docs/SAP_EMARSYS
    Destination Guide
    Güncellenme

    This Tactic allows you to provide comprehensive destination guides along with special offers to help travelers make informed decisions and to enhance their overall experience. These guides can include information on local attractions, cultural insights, dining recommendations and must-see sights. Coupled with exclusive deals on activities, tours or dining, such guides encourage travelers to explore more and enjoy their destination to the fullest.

    To effectively leverage the Travel & Hospitality Tactics, you need to implement your own data integration tailored to your unique data formats. This process involves mapping and synchronizing your data with the SAP Emarsys Customer Engagement platform. To achieve optimal results, we recommend using Relational Data.

    It supports the Revenue objective by contributing to the following strategies:

    • Increase Average Order Value
    • Drive First Purchase
    • Reduce Customer Churn
    • Drive Purchase Frequency
    • Drive Web Traffic
    • Increase Active Customer Revenue
    • Increase Premium Customer Revenue
    • Increase Number of Orders

    For more information on the Travel and Hospitality Tactics, watch the August 2024 Product Release video:

    Channels

    • Email
    • Web Channel
    • Web Push
    • Mobile Engage Push
    • Mobile Engage In-app

    Basic workflow

    1. The program runs each day and targets customers who have already booked a trip.
    2. Customers receive an email campaign containing a destination guide along with special offers.
    3. 7 days later customers who haven’t booked a partner deal yet receive a reminder campaign.

    Automation Center programs

    This is how the email-only program looks:

    This is how the email, Mobile Engage Push and In-app, Web Push and Web Channel variant of this program looks:

    Activating the Tactic

    Prerequisites

    • Email campaigns
    • Web Channel campaigns (if used)
    • Web Push campaigns (if used)
    • Mobile Push campaigns (if used)
    • Mobile In-app campaigns (if used)
    • Personalization tokens

    Steps

    1. Create the email campaigns.
    2. Create the Web Channel campaigns (if used).
    3. Create the Web Push campaigns (if used).
    4. Create the Mobile Engage Push campaigns (if used).
    5. Create the Mobile Engage In-app campaigns (if used).
    6. Add personalization tokens to your campaigns.
    7. Activate the Tactic.
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