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    The Emarsys component: CEC-EMA

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    1. Emarsys
    2. Tactics
    3. Travel and Hospitality

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    Progressive Profiling (Travel and Hospitality)
    Güncellenme

    Collecting user information progressively over multiple interactions is essential to personalize the customer experience. This Tactic helps you build a detailed customer profile, allowing for tailored recommendations and services that enhance their travel planning and stay experiences. With this Tactic you can gather data in stages (initial inquiries, booking processes and follow-up communications) instead of overwhelming your contacts with lengthy forms.

    To effectively leverage the Travel & Hospitality Tactics, you need to implement your own data integration tailored to your unique data formats. This process involves mapping and synchronizing your data with the SAP Emarsys Customer Engagement platform. To achieve optimal results, we recommend using Relational Data.

    It supports the Revenue objective by contributing to the following strategies:

    • Drive First Purchase
    • Reduce Customer Churn
    • Increase Active Customer Revenue

    For more information on the Travel and Hospitality Tactics, watch the August 2024 Product Release video:

    Channels

    • Email
    • Web Channel
    • Web Push
    • Mobile Engage Push
    • Mobile Engage In-app

    Basic workflow

    1. The program runs every day and sends a follow-up email campaign about the preferred destinations to those contacts who have subscribed to your newsletter.
    2. 7 days later an engagement email about travel budget preferences is sent to your contacts.
    3. After 7 days, a wave 3 email about preferred travel seasons is sent to your contacts.

    Automation Center programs

    This is how the email-only program looks:

    This is how the email, Mobile Engage Push and In-app and Web Push variant of this program looks:

    Activating the Tactic

    Prerequisites

    • Email campaigns
    • Web Channel campaigns (if used)
    • Web Push campaigns (if used)
    • Mobile Engage Push campaigns (if used)
    • Mobile Engage In-app campaigns (if used) 
    • Personalization tokens

    Steps

    1. Create the email campaigns.
    2. Create the Web Channel campaigns (if used).
    3. Create the Web Push campaigns (if used).
    4. Create the Mobile Engage Push campaigns (if used).
    5. Create the Mobile Engage In-app campaigns (if used).
    6. Add personalization tokens to your campaigns.
    7. Activate the program.
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