• Trust
  • Bir talep gönder

    • Need assistance with your Emarsys product?
    We'll get you the help you need!

     

    Emarsys client

     

    Emarsys client
    SAP for Me Login

    You can contact our support team via the SAP for Me.

    The Emarsys component: CEC-EMA

    		Login to the Help Portal and Submit your request. 
    1. Emarsys
    2. Tactics
    3. Travel and Hospitality

    We've Moved! Our documentation has a new home. Please update your bookmarks, this article will no longer be updated here.
    The updated version is now only in the SAP Help Portal.     help.sap.com/docs/SAP_EMARSYS
    Promotional/Seasonal Offers
    Güncellenme

    Highlighting special promotions or seasonal offers is a key strategy in attracting and retaining travelers. With this Tactic you can send offers including discounted hotel stays, holiday packages, flight deals and event-specific promotions to your customers. Seasonal offers tap into peak travel periods like summer vacations, winter holidays or festivals, creating a sense of urgency and encouraging bookings by providing value-added deals tailored to these specific times.

    To effectively leverage the Travel & Hospitality Tactics, you need to implement your own data integration tailored to your unique data formats. This process involves mapping and synchronizing your data with the SAP Emarsys Customer Engagement platform. To achieve optimal results, we recommend using Relational Data.

    It supports the Revenue objective by contributing to the following strategies:

    • Increase Average Order Value
    • Drive First Purchase
    • Reduce Customer Churn
    • Drive Purchase Frequency
    • Drive Web Traffic
    • Increase Active Customer Revenue
    • Increase Premium Customer Revenue

    For more information on the Travel and Hospitality Tactics, watch the August 2024 Product Release video:

    Channels

    • Email
    • SMS
    • Web Channel
    • Web Push
    • Mobile Engage Push
    • Mobile Engage In-app

    Basic workflow

    1. The program splits your active traveler contacts into 2 groups. 
    2. Contacts receive different seasonal offers based on their group (e.g. the first group receives beach holiday destinations, while contacts in the other group receive mountain travel destinations).
    3. After 7 days, a reminder is sent to those contacts who haven’t booked their trip yet.

    Automation Center programs

    This is how the email-only program looks:

    This is how the Mobile Engage Push and In-app variant of this program looks:

    Activating the Tactic

    Prerequisites

    • Email campaigns
    • SMS campaigns (if used)
    • Web Channel campaigns (if used)
    • Web Push campaigns (if used)
    • Mobile Engage Push campaigns (if used)
    • Mobile Engage In-app campaigns (if used)
    • Personalization tokens

    Steps

    1. Create the email campaigns.
    2. Create the SMS campaigns (if used).
    3. Create the Web Channel campaigns (if used).
    4. Create the Web Push campaigns (if used).
    5. Create the Mobile Engage Push campaigns (if used).
    6. Create the Mobile Engage In-app campaigns (if used).
    7. Add personalization tokens to your campaigns.
    8. Activate the Tactic.
    Bu makale yardımcı oldu mu?
    0 kişi içerisinden 0 kişi bunun yardımcı olduğunu düşündü
    Üste dön