With this Tactic you can re-engage potential customers by targeting contacts who have shown interest in travel services by browsing flights, hotels or activities but have not made a booking yet. Personalized recommendations or reminders based on their browsing history are sent to encourage them to revisit your website and complete their travel plans. This can include suggestions for similar destinations, special deals or highlighting unique features of previously viewed options.
To effectively leverage the Travel & Hospitality Tactics, you need to implement your own data integration tailored to your unique data formats. This process involves mapping and synchronizing your data with the SAP Emarsys Customer Engagement platform. To achieve optimal results, we recommend using Relational Data.
It supports the Revenue objective by contributing to the following strategies:
- Increase Average Order Value
- Drive First Purchase
- Reduce Customer Churn
- Drive Purchase Frequency
- Drive Web Traffic
- Increase Active Customer Revenue
- Increase Premium Customer Revenue
For more information on the Travel and Hospitality Tactics, watch the August 2024 Product Release video:
Channels
- Web Channel
- Web Push
- Mobile Engage Push
- Mobile Engage In-app
Basic workflow
- The program targets contacts who browsed your product pages without making a booking.
- These contacts receive an email campaign.
- 2 days later a reminder is sent to those contacts who have not made a booking yet.
Interactions programs
This is how the email-only program looks:
This is how the email, Mobile Engage Push and In-app, Web Push and Web Channel variant of this program looks:
Activating the Tactic
Prerequisites
- Email campaigns
- Web Channel campaigns (if used)
- Web Push campaigns (if used)
- Mobile Engage Push campaigns (if used)
- Mobile Engage In-app campaigns (if used)
- Personalization tokens
Steps
- Create the email campaigns.
- Add opt-in checks (email) to ensure that campaigns are only sent to contacts who opted in for receiving marketing materials.
- Create the Web Channel campaigns (if used).
- Create the Web Push campaigns (if used).
- Create the Mobile Engage Push campaigns (if used).
- Create the Mobile Engage In-app campaigns (if used).
- Add personalization tokens to your campaigns.
- Activate the program.