With this Partner Tactic you can acquire new loyalty members by targeting new and high-value customers.
It supports the Revenue objective by contributing to the following strategies:
- Drive First Purchase
- Increase Premium Customer Revenue
- Drive Second Purchase
- Increase Number of Orders
This Tactic was created for the Annex Cloud partner integration and requires an already existing Annex Cloud loyalty integration. For more information on how to set up Annex Cloud, see Annex Cloud on Emarsys Partner Connect.
For more information on the Annex Cloud Loyalty Tactics, watch the August 2024 Product Release video:
Channels
- Web Channel
Basic workflow
-
An email highlighting the advantages and conditions of your loyalty program and an invitation is sent to new and high-value customers who are not loyalty members yet (i.e. their
Loyalty IDfield is empty). - After 5 days, a reminder is sent to the target audience.
Automation Center programs
This is how the email-only program looks:
This is how the email and Web Channel variant of the program looks:
Activating the Tactic
Prerequisites
- Annex Cloud integration setup
- Annex Cloud-specific custom fields (these custom fields are created automatically when your create the Tactic)
- Email campaigns
- Web Channel campaign (if used)
- Personalization tokens
Steps
- Create the email campaigns.
- Add opt-in checks (email) to ensure that campaigns are only sent to contacts who opted in for receiving marketing materials.
- Create the Web Channel campaigns (if used).
- Activate the program.