This Partner Tactic helps you re-engage inactive loyalty members by making an appealing offer to convince them to make a purchase and earn double loyalty points.
It supports the Revenue objective by contributing to the following strategies:
- Reduce Customer Churn
- Drive Purchase Frequency
- Increase Premium Customer Revenue
This Tactic was created for the Annex Cloud partner integration and requires an already existing Annex Cloud loyalty integration. For more information on how to set up Annex Cloud, see Annex Cloud on Emarsys Partner Connect.
For more information on the Annex Cloud Loyalty Tactics, watch the August 2024 Product Release video:
Channels
- Mobile Engage In-app
- Mobile Engage Push
Basic workflow
- The program checks your inactive loyalty members (i.e. their
Loyalty IDis not empty, their status isinactiveand their last activity occurred at least 30 days ago) each month. - An offer is sent to these members.
- Those members who have not responded to your campaign receive a reminder after 4 days.
Automation Center programs
This is how the email-only program looks:
This is how the email, Mobile Engage In-app and Mobile Engage Push variant of the program looks:
Activating the Tactic
Prerequisites
- Annex Cloud integration setup
- Annex Cloud-specific custom fields (these custom fields are created automatically when your create the Tactic)
- Email campaigns
- Mobile Engage In-app
- Mobile Engage Push
- Personalization tokens
Steps
- Create the email campaigns.
- Add opt-in checks (email) to ensure that campaigns are only sent to contacts who opted in for receiving marketing materials.
- Create the Mobile Engage In-app campaigns (if used).
- Create the Mobile Engage Push campaigns (if used).
- Activate the program.