This Partner Tactic allows you to make a great first impression by welcoming your new contacts with Direct Mail.
It supports the Revenue objective by contributing to the following strategies:
- Drive Second Purchase
- Increase Average Order Value
- Increase Number of Orders
This Tactic was created for clients using the optilyz Direct Mail partner channel. If you would like to learn more about this channel, see Direct Mail - Overview.
Channels
- Direct Mail
For information on Optilyz Tactics feature, watch our November 2024 release video:
Basic workflow
New contacts receive a welcome email and a Direct Mail in parallel, both containing a voucher.
Automation Center program
This is how the email + Direct Mail variant of this program looks:
Activating the Tactic
Prerequisites
- Direct Mail campaigns
- Email campaigns
- Personalization tokens
Steps
- Create the email campaigns.
- Prepare the Direct Mail campaigns.
- Check the Filter Switch node (optilyz - Direct Mail Opt-Out) to ensure only those contacts receive your Direct Mail campaign who have not actively opted out of receiving such marketing materials.
- Activate the program.