You can follow up your first-time buyers and drive them towards a second purchase with this Partner Tactic.
It supports the Revenue objective by contributing to the following strategies:
- Drive Purchase Frequency
- Increase Active Customer Revenue
- Drive Second Purchase
This Tactic was created for clients using the optilyz Direct Mail partner channel. If you would like to learn more about this channel, see Direct Mail - Overview.
Channels
- Direct Mail
Basic workflow
- First-time buyers receive an email and a Direct Mail in parallel, both containing a voucher and product recommendations.
- Contacts who didn’t make a purchase in the last X days receive a Direct Mail. An email is sent to those contacts who opted out of receiving Direct Mails.
Automation Center program
This is how the email + Direct Mail variant of this program looks:
Activating the Tactic
Prerequisites
- Direct Mail campaigns
- Email campaigns
- Personalization tokens
Steps
- Create the email campaigns.
- Prepare the Direct Mail campaigns.
- Check the Filter Switch nodes (optilyz - Direct Mail Opt-Out) to ensure only those contacts receive your Direct Mail campaign who have not actively opted out of receiving such marketing materials.
- Activate the program.