You can capture the attention of your defecting customers before they become inactive and drive them towards another purchase with this Partner Tactic.
It supports the Revenue objective by contributing to the following strategies:
- Reduce Customer Churn
- Increase Active Customer Revenue
- Increase Premium Customer Revenue
- Drive Second Purchase
This Tactic was created for clients using the optilyz Direct Mail partner channel. If you would like to learn more about this channel, see Direct Mail - Overview.
Channels
- Direct Mail
Basic workflow
- Defecting customers who didn’t make a purchase in the last X days receive an email and a Direct Mail in parallel, both containing a voucher and product recommendations.
- Contacts who did not make a purchase in the last X days receive a Direct Mail. An email is sent to those contacts who have opted out of receiving Direct Mails.
Automation Center program
This is how the email + Direct Mail variant of this program looks:
Activating the Tactic
Prerequisites
- Direct Mail campaigns
- Email campaigns
- Personalization tokens
Steps
- Create the email campaigns.
- Prepare the Direct Mail campaigns.
- Check the Filter Switch nodes (optilyz - Direct Mail Opt-Out) to ensure only those contacts receive your Direct Mail campaign who have not actively opted out of receiving such marketing materials.
- Activate the program.