This article provides you information on the Mobile Engage.
To review the contacts that use mobile devices, go to Campaigns->Mobile Engage-> Reporting tab.
On this tab you can see the summary of all your push message campaigns.
In the Overview section, the Opens and the Installs are displayed, while in the Distribution by platform window the breakdown of platforms can be seen, based on Total installs, Active users and Opt-ins.
The available metrics are as follows:
- Direct Opens – The app is opened from a push message.
- Sent Messages – The total number of push messages sent by Emarsys.
- Total installs – The total number of known app installs.
- Active users – The number of users who opened and used the app in the last 30 days.
- Opt-ins – All users who agreed to accept push messages.
- Opt-outs – The number of users without a push token.
Checking campaign-specific reporting
You can find the following information on this tab:
- By default, statistics collected during the last 7 days are displayed here. To change the selected interval, click the time range field below the name of the push message.
- You can display detailed information related to the campaign by clicking the View Details button. The following items will be displayed:
- Message name – Name of the push message.
- Interval – The selected time range.
- App name – Name of the application.
- Recipient source – The selected recipient source.
- Segment name – Name of the selected segment.
- Status – Status of the Mobile Engage campaign.
- Trigger Criteria – The selected trigger criteria.
- Exit Criteria – The selected exit criteria.
- Total sent – The total number of push messages sent.
- Opens (Direct opens) – The total number of push messages opened.
- Below you can see the most common error messages:
- You can find detailed statistics on the graph. To display more information, hover your mouse over the graph. You can select a single or multiple categories by checking or unchecking the checkbox next to the specific category.
The new reporting dashboard is in the open pilot phase meaning that it is available to be enabled on the Emarsys account upon request to your Emarsys Client Success Manager.
The new Dashboard tab replaces the Reports tab detailed above. Customers can configure the timeline of the report and also filter the data for iOS and Android platforms. In addition to the push revenue attribution widget.
Monthly Active Users (MAU)
Returns the number of contacts whom had any pre-configured activity in the last 30 days, as a moving window. If anything done by the contact in the app e.g. login, app start, click, etc, the give contact will be counted as active for the given 30 day period.
The calculation method is consistent with how Emarsys calculates MAU for billing purposes.
Daily Active Users (DAU)
Returns the number of contacts who had any pre-configured activity in the past 24 hours. If anything done by the contact in the app e.g. login, app start, click, etc, the give contact will be counted as active for the day.
New Push Opted-In
Number of contacts on a given day whom were opted out the day before but opted in (have a valid push-token) on the next day.
Number of push open events received on a given day.
The open rate can be more than 100%, as opens are not connected to sends. An example where opens could be high than 100% is if a push message was sent on day 1 but was opened the following day (i.e. day 2). The open would be included in the day 2 results along with any campaigns that were sent and opened on day 2.
Number of push messages sent on a given day.
Number of distinct new app contacts, whom have first been seen on the given day.
Inactive user won back
Number of contacts on a given day whom have been inactive (no activity logged from the app at all) for at least 3 consecutive days and then become active again on this day.
Push Opted In
Number of contacts who are opted-in for push notifications, that is the total number of contacts whom have a valid push token on a given day.
Push Opted Out
Number of contacts who are opted-out from push notifications, that is an aggregated number of all those contacts whom once had a valid push token but do not have one anymore.
New Push Opted Out
Number of contacts who had a valid push token on the previous day but do not have one any more on a given day.