Update your customers on an order fulfillment.
This transactional Tactic is enhancing your automatic email notifications sent by Shopify with additional channels to help reach your customers on their most preferred channel ensuring a better overall customer experience.
The channels included are Email, Mobile Push and SMS Channel.
This Shopify exclusive Tactic is built in Interactions. Simply use the Shopify Event - Fulfillment Created to start this program.
It supports the Revenue objective and affects the following strategies:
- Drive purchase frequency
- Increase Active Customer Revenue
- Drive second purchase
- Reduce Customer Churn
This Tactic is useful if you would only like to notify your customers about the order shipment confirmation and let the carrier notify them about status changes. If you want to update your customers about status changes yourself, use the Order fulfillment updates - transactional Tactic.
Interactions program
The advanced program including Mobile Push and SMS Channel looks like the following:
Activating the Tactic
Prerequisites:
- Shopify Plug-in with active Shopify events
- SMS campaign
- Mobile Push campaign
- Personalization tokens
Steps:
1. The Fulfillments Created event is pre-selected in the entry node of the program.
2. Create the SMS and Mobile Push campaigns. See Creating the campaigns.
3. Add the personalization tokens.
4. Activate the Tactic
Creating the campaigns
Prerequisites:
- Mobile App connected to Emarsys
To learn how to create SMS campaigns, see Creating SMS campaigns.
To learn how to build a Push message, see Creating a new push message.
As this is a transactional message that only notifies your customers about their order being out of shipment, you do not need to consider their marketing opt-in status.
A fulfillment confirmation message should meet the following requirements:
- Reassure the customer that the desired action has been taken.
- Answer the question of “now what?”
- Provide a way to track next steps.
An example of a fulfillment confirmation message look like the following:
You can simply use this example by copying it into the SMS content editor:
Hi {{ contact.1 }}, your order is on it's way to you! Check the shipping status here: {{ contact.25 }}.
Tips & hints
As the first step of creating content for this Fulfillment confirmation Tactic, you can get some inspiration and creative ideas at Emarsys Inspirations under the Transactional tab.