In the Basic Seminar you will learn how to use different tools in the Emarsys Platform through a series of exercises based around the use case: How to generate more revenue from existing contacts.
For a list of planned sessions, please see the Global Training Calendar.
Under the supervision and guidance of our experienced Training Manager, you will work on your own and in groups with other Emarsys clients/partners to find practical solutions to a number of challenges that you execute on your own in our Training account.
Diverse learning techniques will be employed to help you remember what you have learned across the platform and apply it to your own use cases in the future.
Duration: 6 hours.
Prerequisites: You must have completed the basic online learning path in our online self-learning tool.
Who should take this seminar?
This seminar is aimed at users of the platform who will be creating and launching tactics and content using email and
- Roles - Campaign manager, marketing manager, CRM manager, content manager.
- Skill level - First-time users.
Please note that this seminar is limited to a maximum of 10 participants.
What you will learn
During the Emarsys Basic Seminar you will learn how to set up a personalized, automated reactivation campaign while doing exercises in the following features:
- Strategic Dashboard and Tactics
- Visual Content Editor
- Automation Center and Interactions
- Smart Insight
- Contacts and segments
- Voucher management
- Reply management
- Predict email recommendations
By the end of this course, you'll be able to:
- Understand how to use different products and features in the Emarsys Platform
- Learn to find solutions for your use case
Quotes & feedback
"I thought the seminar was brilliantly executed by the Emarsys training team who made the process of learning the CMS platform a fun, enjoyable and very productive experience – I highly recommend the course!"
Kevin Field, Client Services Director, BORN Group - Basic Partner Seminar London 2019
"As a relatively new user to Emarsys, I found the seminar to be well-planned and effective with practical exercises, which can be applied in our daily operation. It was actually fun to learn the capabilities of the system, and to have better insights on how we can leverage on automation to do more with less. Our knowledgeable trainer brought the class to life, and was very engaging such that everyone was participating and benefiting from the shared knowledge. Thanks, Winson, again for the fun and informative Friday seminar!"
Karen Zheng, Content Producer at Etiqa Insurance Pte. Ltd. - Basic Seminar Singapore 2018
"The training has provided us with in-depth knowledge and hands-on practices in better utilization of the system which we may not explore if left on our own. Winson was also very patient in ensuring that he replied to each and everyone's questions during the training. Food and environment was great too!"
SandraTan/ Digital Marketing Manager at Etiqa Insurance Pte. Ltd. - Basic Seminar Singapore 2018
"The seminar provides an excellent foundation for using the Emarsys Platform by working through real-life scenarios in a very relaxed environment. In addition to running the group activities, our trainer was able to provide in-depth answers to all our individual questions as they arose - without missing a beat."
Jess Tsang, E-Business Manager, Fotomax F.E. Ltd. - Basic Seminar Hong Kong 2018
"l'm so happy that I was able to join the training last Friday. lt has helped me heaps in my knowledge & application to the Emarsys tool. Thoroughly enjoyed the session to brainstorm with fellow digital marketers. Looking forward to more opportunities of trainings from Emarsys! Thank you so much."
Candace Lye, Sales and Marketing Executive at SISTIC - Basic Seminar Singapore 2018
"Interactive exercises using realistic, concrete scenarios gave us good lessons that we could take with us and use in the future. During the seminar, the extremely competent and open trainers gave us the opportunity to learn more about the Platform and the features, and how to apply this knowledge towards greater profitability for our company in the future. All in all, the seminar was great and indispensable for companies that want to use the Platform successfully in the long term."
Selen Celik, CRM Manager Daily Deal - Basic Seminar Berlin 2018
"Despite having used Emarsys for over a year, I've learnt some very valuable information that I can put into action and hopefully generate positive results with. Eloise created the perfect balance between teaching, leading and helping. It wasn't a case of sit down and watch me - the exercises were very useful. An excellent example of how training for adults should be done."
Emma Watkinson, E-Commerce Manager, BNT Coins - Basic Seminar London 2018
"The seminar provides an excellent foundation for working through real-life email marketing scenarios with Emarsys in a relaxed environment. In addition to the group activities, our trainer provided in-depth answers to all our individual questions as they arose."
Sandra Michel, Triaz GmbH - Basic Seminar Berlin 2018
"The training seminar provides a clear explanation and practical examples of building marketing automation using Emarsys platform. I very much appreciate how the trainer handled the group dynamic, from facilitating discussions to patiently answering every one of our questions on a one-by-one basis."
Jessica Kwan, GRI Accessories (Hong Kong) Ltd. - Basic Seminar Hong Kong 2018
"The Emarsys Partner certification seminar offered an exciting opportunity to engage with other Emarsys partners, and swap tips and tricks. The day offered a balance of theory and practical exercises which cemented our understanding of the Emarsys Platform, and set us up with all the key skills we need to hit the ground running."
Peter Germovsek, adamicus GmbH - Basic Seminar Berlin 2018