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    The Emarsys component: CEC-EMA

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    1. Emarsys
    2. Tactics
    3. Consumer Products

    Early adopter
    Güncellenme

    With this lifecycle Tactic, you can offer an Early Adopter club membership with interesting opportunities and benefits, for customers who are always instantly buying the newest product versions.

    It supports the Active customers objective by contributing to the following strategies:

    • Grow Contact Database
    • Increase Premium Customer Revenue

    Channels

    • Email
    • Web channel
    • Digital Ads
    • SMS
    • Mobile Push
    • Mobile In-app

    This Tactic has additional variants for Mobile-only (In-app and Push+SMS) channels. For more information, see Mobile variants.

    Basic workflow

    1. Purchase (of a brand new product version)
    2. Wait 14 days
    3. Offer an exclusive club membership
    4. Reminder after 7 days

    Interactions programs

    The basic, email-only variant of the program looks like the following:

    The most advanced Email+Digital Ads+Web Channel+SMS variant of the program looks like the following:

    Mobile variants

    This program has a mobile-only (In-app) variant as well, which looks like the following:

    The Mobile Push+SMS variant of the program looks like the following:

    Activating the Tactic

    Prerequisites

    • Web Extend
    • Email campaigns
    • Web channel campaigns (if used)
    • Digital Ads campaigns (if used)
    • SMS campaigns (if used)
    • Mobile Push campaigns (if used)
    • Mobile In-app campaigns (if used)
    • Personalization tokens

    Steps

    1. The Purchased event is the pre-selected Web Extend event in the entry node of the program.
    2. The first Decision splitter will narrow contacts, based on whether their purchased item is a new product version (decided by the Item ID):
    1. Then with the Decision node you can further narrow contacts to the most active ones (who purchased at least two times in the last 90 days):
    1. Create the email campaigns.
    2. Create the Web Channel campaigns (if used).
    3. Create the Digital Ads campaigns (if used).
    4. Create the SMS campaigns (if used).
    5. Create the In-app and/or Mobile Push campaigns (only for mobile variants).
    6. Add personalization tokens.
    7. Activate the Tactic.

    For the mobile variants of the program, you need to create only the In-app, or the Mobile Push and SMS campaigns.

    Tips & hints

    As the first step of creating content for this Early adopter Tactic, you can get some inspiration and creative ideas at Emarsys Inspirations:

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