• Combined segments page

The Combined Segments page has been refurbished. Now you can refresh segments without opening them or delete multiple segments at the same time. Before deleting a segment, the Delete Selected Segments dialog will check if the selected segment is being used. Learn more.

• Self-service Single Sign-On

From now on, you will be able to set up single sign-on on a self-service basis for your SAML 2.0 identity provider to log into your Emarsys account. Learn more.

• Run connected programs multiple times a day

Another limitation has been removed: from now on, programs starting with the Entry from program entry point are triggered every 10 minutes by the source program. Learn more.

• Distributing Automation programs

Now you can easily distribute Automation Center and Interactions programs to other accounts. Learn more.

• SAP Commerce Cloud integration

We have further improved our integration with the following features:

• Match by Mail by initial contact creation.
• Real Time Events are fully customisable, clients can create their own events which are immediately available in Interactions. Learn more.

• Account Engagement

We made some exciting improvements in our Accoung Engagement feature as well, including

• Guidance for activity and lead creation in SAP Sales Cloud using webhook. Learn more.
• New Tactics to automate the processes between the platforms. Learn more here, here and here.
• Enhanced process of lead management. Learn more.

• 5 new Tactics for Consumer products

The following new Tactics have been introduced:

• Referral offer
• Brand survey
• Product usage survey
• User generated content
• Early adopter

• Previews in personalization rules

Marketers can expect to receive better error messages and additionally receive warning messages that directly pertain to any rules that they are using within their Email. Learn more.

• Value Measurement

Measure the impact of your automation programs on you business outcomes with Value Measurement. Add an extra automation program node your programs to assess their effectiveness against a set of KPIs. Learn more.

• Unified statuses across the Automation solutions

When you freeze Interactions programs, contacts already in the program will exit immediately. Learn more.

• Adding new languages to the user interface

The SAP Emarsys Customer Engagement platform will support Japanese, Korean and Brazilian Portuguese languages. Please note that these languages are constantly being fixed including coverage and component issues.

• Conversational channels

You will be able to turn marketing materials into real-time conversations with customers over WhatsApp. Learn more.

• Mobile wallet support

This new feature simplifies the usage of vouchers, coupons, loyalty passes for consumers, making them more loyal to the brand. Learn more.

• In-app personalization

By covering all of Mobile Engage channels with personalization capabilities, this last improvement makes it possible to react to users' activities within an app, in real time. Learn more.

• Product recommendations: support of Mail personal logic

This powerful recommendation tool within Personalization Rules helps marketers create product recommendations based on contact affinities at a one-to-one level. Learn more.

• Unified statuses across the Automation solutions:

To provide you with a unified experience and more flexibility to manage the status of your programs, we have brought the Automation program statuses closer to each other. Learn more.

• Automation Center - new Web Channel node:

The Web Channel node has been completely refurbished in the Automation Center. From now on, you can use multiple Web Channel campaigns in a single Automation Center program and a Web Channel campaign can be used in multiple Automation Center programs. Learn more.

• Interactions - Channel engagement:

You can use the Channel Engagement entry point to automatically reply to your contacts' emails. Learn more.

• SAP Emarsys Account Engagement:

With this B2B add-on, you can make marketing with companies, not only contacts and customers. It enables end-to-end business processes to run and integrate seamlessly to SAP Sales Cloud. Learn more.

• Mobile and Web Push Throttling:

You can control the size of the traffic in manageable batch sizes that is directed to the website or mobile application from your push campaigns. Learn more on Mobile Engage and Web Push.

• Self-served domain validation:

New customers will be able to add their own sender domains without any support from Emarsys. Learn more.

• Self-served domain deletion in Web Channel:

Customers can change the Web Channel domains on their own at the admin UI without help from Emarsys. Learn more.

• Campaign launch monitoring:

The new report provides a transparent view of campaign launch performance and you can get an accurate estimate of how long it is expected to generate all the emails of a campaign. Learn more.

• Interactions - Loyalty Trigger:

The Loyalty Trigger node allows you to create Interactions programs that trigger Loyalty actions. Learn more.

• Mobile event attributes in Segmentation:

Now you are already able to use custom events and their attributes to create segments and react to events in your mobile apps. Up to two attributes can be used to create a Mobile Engage segment. Learn more.

• Event Attribution and Conversion Reporting:

You can measure the impact of your campaigns across channels and specific to your business goals through conversion events with Event Attribution and check the conversions attributed to your campaigns on the Goal Reporting page.

• Exporting campaign data:

Now you are able to export your campaign data from the Mobile Dashboard or the specific campaign reporting page to gain accurate insight into their details. Learn more.

• Unified Automation reporting:

The new, unified Program Reporting page is available for Automation programs. Learn more.

• Keyboard navigation extended:

We have made tabs, floating components, vertical navigation and accordions available for keyboard navigation. Learn more.  

With 25+ new updates, the Emarsys Spring release is geared to help marketing teams save time while connecting to customers with better cross-channel experiences. Here is a list of all the new features coming online, grouped by the themes of Time to Value, 1:1 Personalization and Demonstrating Measurable Business Impact.

Now let's see what we have to offer this time:  

• Features That Increase Your Time To Value
  • Pilot Features
• Features That Bring True 1:1 Personalization
  • Pilot Features
• Features That Measure Your Business Impact
• General Usability Enhancements
• Schedule
• Previous releases

Automation Center Updates

• Participation checks

You will now be able to define Participation Check nodes for individual paths in your automated programs, and make these nodes available in other programs as well, for increased control over your customer journeys and message frequency. Learn more.

• Program testing

A new Testing status for programs allows for more consistent testing of journeys, ensuring a safe and flexible environment to experiment before activating any program type. Learn more.

• Webhook node

A dedicated configuration page allows your technical teams to set up API requests and create new nodes with custom icons for your campaign team to select and use. Learn more.

• Enhanced program editing

You can now edit and even restructure your programs in any status. Learn more here and here.

• Mentions in comments

Admin users can mention each other using @username in program comments. The colleague will be notified in the platform and/or via email. Learn more.

Resource Usage Service (RUS)

This service supervises the deletion of all assets and resources in your account and blocks deletion of assets that are currently in use. The reasons for the block are listed so you can take appropriate action.

The RUS is now available for External Events, contact DB fields, Web Channel campaigns used in automations and segments used in emails and Web Channel campaigns. Learn more here, here and here.

SMS/MMS

• Self-Service Onboarding

You can negotiate your own contracts with favored vendors and connect them to your Emarsys account without the need for assistance from Emarsys Support. Learn more.

• MMS support

All customers can now use MMS if their vendor supports it. Learn more.

Mobile Engage

• Configurable anonymous contacts

While many mobile app business models rely on creating initial anonymous contacts that can later be turned in to paying customers, this step can now be disabled for business cases that require a verified login right from the start, preventing your contact DB from amassing irrelevant records. Learn more.

• Flutter - Predict Support

Predict functionality is now supported on the Flutter wrapper, as it was already supported in the native SDKs. Learn more.

• Huawei Mobile Services Integration

We offer a new version of the Emarsys SDKs which can be used on Huawei Android devices. It is capable of receiving push messages using the Huawei Push Kit and supports most of the Mobile Engage Features also on Huawei Android devices. Learn more.

Integrations

• Shopify SMS Opt-in 2-way Sync

As well as receiving opt-In status from Shopify, we now also update unsubscribes from Emarsys SMS (in particular STOP keywords) in near real time. Learn more here and here.

Web Channel

• Self-service Domain Management

You can add new domains for Web Channel in the UI without the need for assistance from Emarsys Support. Learn more.

Product Catalog

• Parent/Child Handling

Improved item and item group recognition means you can now recommend more accurately, for example different sizes of the same item. Learn more.

Loyalty

• Cashback program

Our latest Loyalty plan lets you add the option of cashback to spend-based plans. Learn more.

Web Channel

• Personalization UI

An update to the Personalization UI in Web Channel allows for easier and faster use of tokens. Learn more.

• Pre-personalization for segments

Changes to the backend have resulted in significant reduction in segment refresh time and campaign publishing speed. Learn more.

Loyalty

• Redemption pools

Enhanced Loyalty voucher management and improved exclusive access. Learn more here and here.

• Cancel membership events

Members can cancel their membership directly from the Loyalty Wallet. Learn more.

• Voucher redemption external event

You can send an email with a voucher code via an event that is triggered at the moment that the user redeems the voucher code in the Wallet or via API. Learn more.

Email privacy opens

• Building on the changes brought about by the Apple iOS15 update last year, as well as flagging the 'false' privacy opens generated by Apple's native Mail apps in the email reporting screen, you can also choose to include or exclude them in your behavioral segments. Learn more.

Store Reporting

• Retail customers can view and compare top-level e-commerce metric with their physical stores. Learn more.

• Accessibility

Both Datagrid and the VCE can now be fully controlled via keyboard navigation. Learn more.

• Fast onboarding - Simplified email template creation: you will have a pre-built, block-based content layout email template that you can freely use and customize in the template editor according to your needs. Learn more.
• Subscription Mobile First - Geofence: you can send push notifications to mobile devices within a particular area. Learn more.
• Subscription Mobile First - Flutter support: this integration will allow you to use Predict and Mobile Engage with the Emarsys Mobile SDK both for iOS and Android devices. Learn more.
• Subscription Mobile First - Advanced In-app reporting: you can now identify which Interactions or Automation Center Program triggered your In-app event. Learn more about the new In-app views and In-app clicks in Open Data.

• Demonstrate marketer impact - Revenue Attribution updates: the SMS sends and Web Push touchpoints are now available in the Revenue Attribution Service and on the Revenue Analytics page. Learn more.

• Advanced Loyalty - Additional benefits: you can assign a single or a batch of benefits to your loyalty program members for a specific time above their usual tier benefits. Learn more.
• Advanced Loyalty - Refer a friend: with the Loyalty Referral Program you can share your invite to your loyalty program via social media channels. Learn more.
• Advanced Loyalty - New external events: you can use the new Downgrade tier, Rewards added from purchase and Removal from invitation only tier external events to trigger an Automation program or triggered email.
• Real-time web personalization - Web push: you can engage with your contacts even when they are not on your website. Learn more.

• Accessibility improvements: we made the first steps towards an incluse and fully accessible application. Learn more.
• New SAP look and feel: as part of our working together with SAP, the user interface has a new spice to it. Learn more.

You can become a Product Pioneer and try our new features by submitting a form on our dedicated page.

• Subscription Mobile First - Huawei mobile services integration: you can now send push notifications to Huawei mobile devices. Learn more.
• Fast onboarding - Self-served SMS onboarding: you can now connect your SMS provider to Emarsys in a few steps and start using the SMS channel. Learn more.
• Omnichannel campaign management - MMS support: you can now create MMS campaigns and enhance your SMS channel with more engaging content. Learn more.
• Experience enhancement - Content access management: using tags on the content and complex filter setups, you can filter and select what to focus on in the available content pool. Learn more.
• Notification Center Slack integration: you can connect your Slack account to the Emarsys Platform, so you can receive critical or non-critical Emarsys Platform notifications via Slack messages. Learn more.
• E-commerce integrations - SAP Commerce Cloud plugin: it offers automatic syncs of customers, events and products with Emarsys. Once set up, you can use Emarsys to create complex automated tactics, smart contact segments and more. Learn more.
• Demonstrate marketer impact - Store reporting: the Store Dashboard and Store Overview pages have been replaced with the Store Reporting page, which comes with a completely refurbished user interface. Learn more.
• Experience enhancement - More effective testing in automation: the test mode helps you ensure that programs work as expected and provides you with a safe environment where you can experiment with them before activation. Learn more.

When will I see these in my account?

For the smaller updates between our major releases, see our Changelog.

• Automation journey builder improvements: we have introduced several enhancements to the Automation experience, you can add comments to the nodes, you can add custom names to the nodes and you can also perform bulk actions on them.
• Combined segment editor enhancements: you can now name groups and subgroups, collapse and expand groups as well as move segments and contact lists.
• Campaign updates in VCE: you can apply template modifications to any campaigns built from that template. Learn more.
• Tactics: we have created several new out-of-the-box Tactics:
  • Low in stock
  • In session complementary cross-sell
  • In session upsell
  • Post-purchase complementary cross-sell
  • Loyalty: Join Loyalty
  • Loyalty: Refer a friend

• Configurable recommendation rules: you can create flexible product recommendation layouts using product catalogue fields as standalone tokens. Learn more.
• Low in stock use cases: you can notify customers who are interested in a specific product when the stocks are running low. Learn more.
• Multilanguage: you can manage all the language versions of your emails in one campaign, resulting in simplified automated programs. Learn more.
• Mobile messaging inbox improvements: Inbox actions allow you to add links or application events to be triggered. How the links are displayed is under the control of the app developer. Learn more.
• In-app messaging updates: we have fine-tuned the In-app messages feature with some enhancements around timeframe settings, JSON editing and segment differences. Learn more.
• Loyalty improvements: the new referral program is designed to incentivize Loyalty members to invite their friends to purchase in the store. Loyalty members who bring friends who buy are rewarded. Learn more.

• Omnichannel revenue reporting improvements: SMS is now available as a revenue reporting channel for all customers. Learn more.
• Strategic impact reporting: Targets that run out of the target period by more than 14 days, move automatically to the Target History page, in order to avoid your Strategic Dashboard page being overcrowded. Learn more.

• Transparent usage-based billing: provide you a transparent billing system where you can manage the total number of utilization of your accounts for each product. Learn more.
• Geofence-based messaging: this can be used in location targeting of campaigns for sending to user groups across multiple mobile platforms and devices. Learn more.
• Self-served value measurement: you can measure the impact of your Automation Center programs by using this node. Learn more.
• Configurable conversion events: you can measure the impact of your campaigns across channels and specific to your business goals through non-purchase conversion events. Learn more.
• Enterprise enhanced multi-account structure: if you have multiple accounts, you can easily distribute a copy of your Automation programs to another account. Learn more.
• Emarsys SDK cross-platform support: the Flutter plug-in makes it possible to use a single code base and still deploy the application on both Android and iOS. Learn more.

• New editor for Automation Center: create new or edit existing Automation Center programs with the New Editor. Besides plenty of useful features, the New Editor provides you with a smoother and more comfortable editing experience. Learn more.
• Shared overview page for AC and Interactions: all your Automation Center, Interactions and Product catalog updates programs are listed on the Automation Programs page. You can easily create Automation Center, Interactions and Product catalog updates programs and Tactics by clicking the Create Program button. Learn more.
• Lead acquisition Tactic for Shopify customers: helps you to acquire new contacts using forms to capture leads on your website, then sending them a confirmation email about their registration to your contact database. Learn more.
• Do you have a question about the new Automation features, including Automation Center, Interactions and Tactics? Post it to our Community Hub!
• Or watch our deep dive video into the new functionality around automation, personalization and segments.
• Notification Center: it has been updated with new, custom notification settings. The most common notification use cases are collected with the links to the relevant Help Portal articles to help you understand your notifications better and find the solution easily. Learn more.
• Flexible sales data onboarding for Plug-ins customers: you can easily upload your sales data into Smart Insight via the Emarsys Shopify or Magento plug-in. Learn more.
• Usability fixes: we have updated several usability issues, making the handling of the application easier. Learn more on our Changelog.
• We have a wide range of new Tactics:

General Tactics

• Lead Acquisition
• Fast Abandoned Cart
• Wishlist Price Drop
• Wishlist Back in Stock

Loyalty Tactics

• Progressive Profiling
• Reward Website Engagement
• Reward Website Multi-Engagement
• Do you have a question about the new Loyalty Tactics? Post it to our Community Hub!
• Or watch our deep dive video into these new Loyalty features.

Retail Tactics

• Store re-opening (geo-location)
• Store re-opening
• Download Retail App
• Post-purchase Store Feedback
• Store Updates

• Mobile Inbox: you can store mobile messages in a central area of the mobile app for longer mobile engagements. Learn more.
• Inline In-app messages: by using this feature you can show a message in a predefined section of the screen within the app content. Learn more.
• Multi-step In-app messages: use this for onboarding or communicating messages that would be too long to fit into one app screen. In the editor, you can control screen flow of multistep messages based on conditions specified for user interactions. Learn more.
• In-app On-event actions: these allow you to trigger any available actions that you would normally do with a user-facing button, but without displaying any content to your users and directly performing these actions right after triggering event. Learn more.
• Do you have a question about the new Mobile Engage features? Post it to our Community Hub!
• Or watch our deep dive video into these new mobile features.
• New combined segment experience: the new combined segment editor brings you a brand new editing experience. Besides plenty of new features, its much easier to create complex combined segments. Learn more.
• Wishlist: you can quickly respond to your contacts wishlist updates with Interactions and Product Catalog Updates. Learn more.
• Abandoned Cart Refreshed: you can send fast and personalizable adandoned cart messages. Learn more.

• SMS revenue attribution: the SMS channel is now available in the Revenue Attribution Service for Smart Insight users. Learn more.
• Loyalty Groups: you can create Loyalty groups that include multiple loyalty members. A group of individual members whose personal Status Points are calculated together and allows them, as a group, to upgrade their status faster and enjoy enhanced benefits. Learn more.

We also provide some features as part of our Product Pioneers program.

• Distributing Automation Center programs: if you have multiple accounts, you can easily distribute a copy of your Automation Center program to another account. Learn more.
• SAP SSO: the Single Sign-on feature enables SAP customers to access Emarsys accounts without the need of adding login credentials. Learn more.
• Campaign update: by using this feature you can apply template modifications to campaigns previously built from that template. Learn more.

• Notification Center: it informs our users about the most important errors, warnings and activities that happen in the platform. It is fully customizable based on the users' needs. Our notifications are real time, informative and actionable. Learn more.
• Contextual help: provides relevant help to the users within the app where they need it, without disturbing their workflow. Learn more.

• Loyalty multiplan: allows you to manage multiple loyalty plans simultaneously in the same account. Each plan is managed separately with its own wallet, tiers, fixed benefits, actions, rewards and reporting. Learn more.

• Update contact list node: You can add contacts to or remove them from a contact list with this node. Learn more.
• Scheduling programs: From now on, you can schedule Interactions programs. Learn more.
• New program statuses: The list of available program statuses and actions have been updated. Learn more.
• Changing the program status: You can check how programs in different statuses behave on this page. Learn more.

• Multi-language campaigns: it enables you to manage all the language versions of your emails in one campaign, resulting in simplified automated programs. Multi-language email feature is available in the VCE only. Learn more.

• Web behavior segmentation: you can take action on website consumer behavior. Define crucial touch / action points in your sales funnel, send custom events with Web Extend as they happen and create segments that are available in Automation and in Channels. Learn more.

• Abandoned browse: to use when a customer browses, but makes no purchase and adds nothing to cart. Learn more.
• Abandoned browse (Top-selling product): to use when a customer browses one of the top-selling products of a shop according to Product Affinity, but makes no purchase and adds nothing to cart. Learn more.
• Abandoned browse (Top-selling category): to use when a customer browses one of the top-selling categories of a shop according to Product Affinity but makes no purchase and adds nothing to cart. Learn more.
• Shopify Tactics: you can use 12 different Tactics triggered by your Shopify events. Start here.

• In-app messaging: you can display messages to your users while they are within your mobile app. Enhance the user experience with content that maintains the look & feel of your app, react to users' behaviors inside the app with a contextual message, driving your users to particular places in the app, providing information, giving out rewards or promoting purchases. Learn more.
• New Mobile Engage Dashboard: Mobile Engage customers can now get a good overview of how the overall app user engagement evolves over time. Learn more.

• Refunds Impact Report: it shows how refunds are distributed among lifecycles, and where it has the biggest impact on your revenue. Learn more.
• Refunds exclusion: you can check which Smart Insight reports and calculations take refunds into account. Learn more.

Find out more about our new pilot products in our new program called Product Pioneers.

When will I see these in my account?

Deliver measurable business outcomes through attribution.

• Revenue Analytics - this page helps you to understand how your marketing activities are contributing to your business results by analyzing your revenue statistics, and shows you those Automation Center programs and email campaigns that made the most significant impact on your customers. Learn more.

• Revenue impact email digest - you can subscribe to a weekly email that provides an overview of how Emarsys campaigns contributed to your revenue. Learn more.

• Revenue widget in the reports of AC programs - you can check the revenue generated by your Automation Center program in the Revenue generated by the program widget on the Program Summary page. Learn more.

• Revenue widget in the reports of push campaigns - you can check the revenue generated by your push campaigns in the Mobile Engage Dashboard. Learn more.

• Smart Insight data quality improvements - the renewed Data Quality page provides you with up-to-date reports of your contact, product, order and sales data collected by Smart Insight. Learn more.

Omnichannel acceleration to foster customer loyalty.

• New user interface design for Tactics - we have updated the user interface and the workflow of Tactics, according to your feedback. Learn more.

• Shopify and Magento working with Interactions - you can use all Magento and Shopify events that are available as External events in Emarsys' Interactions. Learn more about Shopify and Magento.

• Shopify flow support - you can use the Emarsys Set contact data node in any of your Shopify workflow programs. By using this node, you can synchronize your tags from Shopify to Emarsys in real time and use them to trigger a program, create a segment or personalize any marketing content. Learn more.

• Repeatable blocks for Product catalog update Tactics - the process of updating your campaigns for Product catalog update Tactics (i.e. Price drop and  Back in stock) has become easier than before. By using the Product Source settings, you can easily configure the variables used in your Price drop or Back in stock campaigns. Learn more.

• Retail Tactics - we have developed tactics specifically for the Retail vertical. Learn more.

• SMS Tactics - we have new Tactics, where the SMS channel plays a crucial role. Learn more.

Drive real time, channel-agnostic, customer-centric personalization.

• Personalization service - create tokens that are reusable across different channel campaigns. These tokens are placeholders for contact specific data. Learn more.

• CRM Ads: Google lead ads - you can create lead ads with Google, by mapping Google's fields to Emarsys' fields. Learn more.

• Interactions - this feature is designed to build time-critical, rule-based, and activity-driven customer journeys on a single-customer level and it allows you to respond to your customers’ behavior immediately. Learn more.

Drive highly personalized customer engagement on Mobile.

• Silent push messages - you can send background notifications to your application without disturbing the user. Learn more.

• Contact preview - The contact preview feature allows marketers to preview the campaign with the inclusion of the personalisation tokens replaced with the appropriate contact data. Learn more.

• Translator view, Action buttons, VCE and Personalization service, device-level filtering - we have several minor upgrades of the Mobile Engage feature. Learn more.

Improved personalized experience and campaign creation tools to accelerate marketing execution.

• Automation Center program reporting page enhancement - previously, detailed information and charts were only available for the last 7 on the advanced Program Summary page. This limitation has now been removed.

• New home page - you can design your individual, tailor-made landing page with personalized shortcuts to make your navigation easier and with useful widgets to aid your everyday work. Learn more.

• New user interface design - we have a new interface which not only looks great, but also follows the latest industry standards, while still keeping its own identity. Learn more.

• Loyalty Tactics - we have Tactics for customers using Loyalty. Learn more.

• Revenue attribution settings - you can measure the impact of your campaigns across various channels and optimize your marketing activities with the Revenue attribution service. Learn more.

• Store reporting - this helps you check and analyze the Key Performance Indicators (KPIs) of your brick and mortar stores and you can optimize your marketing campaigns or product offers accordingly. Learn more.

• In-app messaging - these allow you to display messages to your users while they are within your mobile app. Learn more.

• SMS link tracking - you can track the links sent to your customers via SMS.  Learn more.

When will I see these in my account?

• We have created a Best Practices document for the Interactions pilot feature.
• The Magento documentation has been updated with support for custom fields.
• We have added a troubleshooting article about emails not appearing in smart phones' dark mode.
• We have updated the minimum size of Facebook audiences in the CRM Ads documentation.
• We have updated and restructured the Email Archive document.
• We have revised and updated the Mobile First Email document.

• We have updated the fields in Preparing your sales data file document.
• We have updated the Relational Data documentation with security recommendations.
• We have updated the Web Channel documentation with SPA support.
• The Reply management article has been updated with new screenshots and descriptions.

This lifecycle Tactic targets customers who have made a purchase above a certain spend, and offers them the chance to win a random discount on their next purchase.

The Max AI version is enhanced with a smart segments that focuses only on those customers most likely to convert.

Customers are randomly distributed among the three offers, which are redeemed on checkout.

You select the proportion of customers to receive the respective offers, we take care of the rest.

For more information, see Repeat Purchase Gamification.

Emarsys will end support for Mobile Engage SDK and Predict SDK on December 31, 2020. Please plan your migration to our new Emarsys SDK for iOS or Android as soon as possible.

Instead of immediate data validation and submission of sales events, they will be carried out in hourly batches. The response code of a successful API call is the same, however; the body of it has been changed accordingly.

Read more: Sales Data API specifications.

• We have fully restructured the Web Channel documents, paying special attention to separate the FAQ, Before you start and Troubleshooting aspects of it.
• We have updated the Predict FAQ and added info on command dependency to the Web Recommender logics article.
• We have updated the Creating AI segments document by adding descriptions of the selectable options.
• A new 200 status code has been added to the Uploading your sales data document.
• We have added CNAME-related information to the Configuring your DNS settings document regarding customers in the DACH region of Europe.
• We have updated the description of the Database Growth widget by clarifying which contacts are included in the Available (opt-in) statistics.

• We have updated the Trend reporting page by clarifying that Broadcast Triggered Emails are not displayed on the page.
• We have updated the description of the circumstances under which sending of Broadcast Triggered Emails is not supported.
• We have updated the explanation of the error message concerning a suspended account.
• We have cleared up some misleading information on the Automation Center Program Summary page, regarding Trends and Messages.
• We have added a note to the Relational Data documentation regarding the fact that CA certificates have to be in Base64 (ASCII) PEM format.
• We have updated the Automation Center documentation by adding that the Entry from another program node is a recurring node, which means that you cannot add additional transactional, batch or recurring nodes to the program.
• We have added a note to the Send Time Optimization overview article, which states that the maximum number of users in a list that STO can handle is 10 million.
• We have added a note to the Google Product Feed documentation about the usage of whitespaces.
• We have updated the Automation Center documentation with information on Resuming a program.
• We have added a note to the Exporting data changes document, stating that if the email or the opt-in fields have been updated, the export will contain these contacts even if the update is a result of automatic or manual import.

You can use a central account to manage the user roles and permissions within your organization's different regional offices, provided they are on the same environment. This feature needs some settings on the backend of the application, so for more information please contact your Solution Consultant.

The newly developed Tactics are available in the Max AI package and they use Artificial Intelligence segments to predict customer and lead lifecycle events. The five new Tactics are the following:

• Convert hot leads - Identifies leads who are likely to convert and encourage their first purchase with an offer.

• First-time buyers to repeat - Identify first time buyers who are likely to convert and encourage the second purchase with an offer

• Convert active buyers - Identify active buyers who are likely to convert, provide an offer which will secure the purchase and increase the basket value.

• Leads likely to go cold - Identify leads who are likely to go cold and engage with them to encourage first purchase.

• Win back inactive leads - Identify inactive leads and engage with them one last time to try to win them back.

Read more: Tactics - Overview.

Read more: Sending rich notifications with image attachments.

Read more: Checking campaign-specific reporting.

The new campaign distribution feature enables you distribute your content across accounts in block-based editor. For instance, you can create content and distribute campaigns to accounts in other regions, where you can create translations or brand variations for the same content.

Read more: Distributing block-based email templates or campaigns.

• The Working with email templates and the Email style settings documents have been updated to reflect the new pre-built template's attributes.
• We have updated the description of the CART command, by adding that its implementation requires intermediate coding skills and knowledge of HTML.
• In the email channel, the Block Targeting - Decide by country part was updated by adding that the country ID has to be added manually instead of the country name.
• A warning has been added to the image and link attributes part, advising marketers to use the < code instead of writing <, as the latter breaks the attribute code.
• Send Time Optimization documentation has been updated by adding that aborting an Automation Center program will now stop sending of STO emails.
• Web Channel documentation has been updated by adding the following:
  • The Placement step may be missing from the campaign set-up flow, and it appears in the Trigger & Scheduling step of the wizard.
  • The Content section has been extended with the Variables editor tab function and the Test the mobile version of your Web Channel campaign.
  • A temporary warning message has been added to the Trigger & Scheduling section about campaign activation and stopping.

We have a new page dedicated to our Product Roadmap.

This page will track major developments to our roadmap and provides a link for you to download it in PDF format.

• The Emarsys Product Roadmap

• Ongoing development and Pilot projects

We have created three new Tactics, all of them using Relational segments:

• Price drop - Available in the Advanced package, it checks the uploaded product catalogs for price drops and cross-checks the relevant products with customers who have affinity to buy them.

• Back in stock - Available in the Advanced package, it checks the uploaded product catalogs for products that are back in stock and then identifies all customers with an affinity to buy them.

• Replenishment - Available in the Max AI package, it calculates the average replenishment time for products based on all purchase behavior and tailors that to individual customer habits.

Read more: Tactics - Overview.

As a new feature, you can check your Smart Insight settings that were configured during the Smart Insight onboarding process on the Smart Insight menu > Settings page.

The Account Settings page has been renamed to Data Quality.

Read more: Smart Insight settings.

A new Program Summary page is available in the Automation Center. It provides a detailed overview of your program, including daily statistics, and helps you analyze how your contacts are passing through your program.

Read more: Program summary.

• The Inspector documentation has been extended with a known limitation about Tag Manager and/or firewall settings.
• Added the correct handling of the currentSchema connection parameter in the Amazon Redshift Relational Data connector description.
• A new document describing Relational Data onboarding for customers hosting their own databases has been created.
• Relational Data documentation has been extended with details on SFTP-based uploads.

We have a new page dedicated to our Product Roadmap.

This page will track major developments to our roadmap and provides a link for you to download it in PDF format.

• The Emarsys Product Roadmap

• Ongoing development and Pilot projects

Updates to the Platform

• MySQL 8 is now a supported Relational Data connector.
• Email complaints and Email unsubscribe have been added as new entries to the Open Data datasets.
• List-Unsubscribe now supports one-click functionality by default: https://certified-senders.org/wp-content/uploads/2017/07/CSA_one-click_list-unsubscribe.pdf . If you are using a custom list-unsubscribe solution that supports one-click functionality, please contact support to update your configuration.

We have unified the former Link Tracking and the Link Overview tabs into a new Links tab, where you can see and manage all of your links.

Read more:

• Links tab

We have updated the personalization dialog where you can now insert a token with a single click (instead of clicking OK after selecting the token) and also by using the keyboard (arrows and enter key).

Read more:

• Personalization variables

Updates to the Platform

• When copying an AC program, the participation settings and other node settings are now fully copied over to the new program.
• Incentive recommendation has minor changes in reporting and the handling of voucher pools.
• Combined segments are now available for block targeting. Please note that Relational segments are only available for block targeting if they are included in a combined segment.

Updates to the documentation

• A new example data load file has been attached to OTC Nearest store widget documentation.
• A known limitation has been added to Triggered email documentation about editing mail streams: it is only possible with the block-based editor and the new version of the HTML editor.
• On the Email campaigns page, a limitation has been added about the campaign Restore button being available for only 30 days. We have also clarified the difference between CC and BCC options.

We have completed our new, flexible permission system so that you can tailor access to the Platform to each user according to their needs.

We have some default roles to assign straight away, and these can be copied and modified to create any number of your own specialized configurations.

This feature is available to Account Owners only and can be accessed via the Admin menu, User Management.

Read more:

• Creating and managing users

Mobile Engage segments are now part of the Platform segmentation service and can be created via the Segments page (Contacts menu).

The default new template for the VCE email editor has been updated with some improvements:

• More responsive on all mobile clients.
• More variables, making it easy to customize.
• Examples of frequently used block variations and advanced blocks. 
• Images are marked with size requirements, so that you know easily what size of image to upload.

Custom Data Export (known in pilot form as Open Data) is a Google BigQuery plug-in that enables you to query and export all the email, web, sms and mobile app behavior and response data that you have stored in your  Emarsys account. You can create custom reports with third-party reporting solutions, or feed data to a wide range of BI tools, such as Tableau and Data Studio, without any implementation effort.

Read more:

• Custom Data Export- Overview

Our new Magento 2 plug-in automates most of the integration steps which previously required manual configuration on your part. It connects your store and automatically syncs customers, events and orders to Emarsys. Then you will be able to use your Magento data in Emarsys for creating smart contact segments, personalizing your messages, building event-based programs and automating retention marketing.

The app also automatically installs our Web Extend data collection scripts on your Magento 2 store, which will allow you to deliver personalized product recommendations both on your website and in emails or to track revenue from your campaigns.

Read more:

• Magento 2 integration manual

The Design Advisor automatically checks your AC programs and offers ways to improve them. When a potential improvement is detected, a notification is displayed.

We are now checking for two improvements, with more to follow soon:

• Create a combined segment from sequentially placed segments, for better performance.

• Avoid relying on the same segment as exit criteria for multiple programs by copying it.

Read more:

• Automation Center Design Advisor

Further to our earlier improvement, where you could use template variables to modify a template on campaign level, it is now possible to have block-level variables as well.

These allow you to have high-level variables that can be modified within each block. For example, if you use seasonal colors for your CTA blocks, you do not need separate blocks for each season: just have one with a block-level variable and make your changes on block level.

Make the desired settings, then check the results. If not satisfied, you can use the Reset button to restore the original state.

Drag the same block into your campaign as many times as you want and you can have different settings for each.

Read more:

• Email Style Settings 

Previously, when you wanted to use CRM Ads in Automation Center programs, you could only select from already existing audiences, which you had to create in a separate menu. Now you can create a new audience directly in the CRM Ads – add to audience node.

Read more:

• Using Automation Center audiences

We have added a new variable type: Image.

After you upload an image from your Media Database, this will then be available for selection as the background image in the Style Settings of the emails created with this template.

Learn more:

• Setting up template variables

We have started with a series of minor changes to the navigation in the Platform that will consolidate our functionality in a way that is more relevant and targeted towards our different customer personas. The first of these changes affect two features: Relational Data and Auto-imports.

• Relational Data has been moved from the Campaigns menu, Personalization to Add-ons > Relational Data.

• The Data Imports page (Contacts menu) now has three new tabs showing Current Imports, History and Auto-imports. Auto-imports no longer have their own menu entry.

There will be a changeover period of one month during which the old menu items will still be visible but point you in the direction of the new pages. After this month they will be deleted.

You can now choose which page of the Platform displays after you log in, by selecting from a list of available pages on your My Profile page.

The available pages will depend on your current Access role.

We added a new preview type, Contact preview, to the Visual Content Editor (VCE). You can select an individual contact in your Emarsys database and preview the email content exactly as it would be for that person.

There are two updates to Send Time Optimization:

• When using A/B Testing in Advanced Scheduling, STO is available for the final (winning) version.
• When using the BCC feature, the campaign is copied to the BCC address(es) for the first launch only. 

Web Channel now has a visual content editor (based on the email VCE) for you to design and build your own campaigns.

When creating a campaign you can choose between this and the HTML editor, in case you have a file from an external agency that just needs to be uploaded.

After feedback from our customers, we have now added country selection for geo-location segments. You simply enter the country in the Location field and it will be automatically highlighted on the map. Now all contacts whose responses can be tracked to that country will be added to the segment.

We have added two new connectors for Relational Data: Microsoft Azure and Microsoft SQL.

We have also added three new tabs to make it much easier for you to monitor and troubleshoot your connections:

• A Dashboard with a visual overview of your databases.
• Import history, showing status of past imports and highlighting any errors.
• API errors, listing any issues we have identified with your API calls.

Read more:

• Troubleshooting your Relational Data uploads

There are two updates to Incentive Recommendation:

• Offering alternative content to the incentives is now optional rather than mandatory. This makes your incentives strategy more flexible, allowing you to send discounts to every contact and maximize conversions, for example in a birthday campaign.
• Incentive Recommendation is now available for Triggered Email.

In addition to this, an issue has been addressed that was preventing IR from being used in conjunction with STO for Automation Center programs. Both features can now be used in the same program emails.

Our new direct mail channel, Offline Mail, is now on general release for customers based in the UK and in Germany/Austria/Switzerland.

Create and send print mail campaigns directly from within the Platform as part of your omnichannel strategy.

Read more:

• Offline Mail - Overview

Reply mails from your customers contain personal data and therefore fall under data protection legislation such as GDPR.

From August 14, 2018, we will be implementing a new feature that automatically purges all reply mails that are older than 30 days. If you require an export of all your existing reply mails you will have to request that from Emarsys Support before this date.

For more details on this and how to archive your reply mails yourself, see:

• Reply Management

We'd like to give you advanced warning of some planned changes to the navigation in the Platform. This is the first in a series of improvements that will consolidate our functionality in a way that is more relevant and targeted towards our different customer personas. The first of these changes will affect two features: Relational Data and Auto-imports.

• Relational Data will be moved from the Campaigns menu, Personalization to Add-ons > Relational Data.  
• The Data Imports page (Contacts menu) will have three new tabs showing Current Imports, History and Auto-imports. Auto-imports will no longer have their own menu entry.

These changes are planned for our next release (August), and there will be a changeover period of one month during which the old menu items will still be visible but point you in the direction of the new pages.

You can now enable a  Deduplicate recipient numbers check when generating your launch list. This will identify contacts with the same mobile phone number, keep the first one in the launch list, and exclude the rest. 

Excluded numbers can be saved as a contact list and deleted or merged.

For more information, see: Deduplicating contacts. 

The Web Channel is the first of our channels to use our new personalization service.

This gives you even greater opportunities to engage with your customers using 1-to-1 tailored content. 

This new feature in the VCE email editor lets campaign managers easily make style changes to an email without having to make any changes to the template it is based on. 

Each setting is linked to a template variable and gives you even greater flexibility in your email design.

The option to use Send Time Optimization for batch emails in automated programs is now available for all accounts.

Web Channel transforms your website into a channel of your Marketing Platform.

You can identify visitors and selectively insert or replace content on your site, display entry or exit-recovery overlays based on segments using your CRM data, and even include them as part of Automation Center programs. Strengthen your customer conversion and retention capabilities.

This feature also comes with two new Automation Center nodes: 

• Web Channel - add - Adds the contact to the selected Web Channel campaign.
• Web Channel - remove - Removes the contact from the selected Web Channel campaign.

Read more: 

• Web Channel - Overview
• Web Channel - End-User Guide

With our latest development, users of block-based campaigns in VCE will be able to use vouchers from the personalization pop-up.

Read more:

• Adding vouchers to an email campaign

It is possible that with time, some changes are applied to the template of a campaign. With our latest improvement, you don't have to rebuild the campaign from scratch again with the modified template.

When a template is changed after the campaign was created, the next time you open the campaign you will see the following:

Simply click Show updates to review and apply the changes to your campaign.

Read more:

• VCE - Updating a campaign with template changes

Two new nodes have been implemented, allowing you to push contacts from one program to another.

• Finish nodes now have a toggle to Transfer participants to another program. When this is enabled, the node name changes to Finish and transfer, and all contacts reaching this node are immediately pushed to the selected program.

• Entry from another program - This is a recurring program entry node that runs once a day. Programs that start with this node are available for selection in the Finish and transfer node.

Read more:

• Workspace node: Recurring entry points
• End-user guide: Adding contacts from one program to another
• Tips for working with programs: Connecting programs together

The Emarsys Platform has a new menu entry: Add-ons.

The first entry is a link that will take you straight to the Enhance marketplace. Below that you will see, and be able to access, any additional features that you have purchased from our partners, as well as add-on products such as Open Time Content and Incentive Recommendation.

CRM Ads has a new type of audience: Smart Audiences. These are audiences that Emarsys creates for you, using self-learning AI algorithms. Our first such audience is now available for creation on the Assets tab.

A Smart Reactivation audience will contain all the inactive contacts in your database that Emarsys has identified as still having a likelihood to purchase. Once created, all you need to do is set up the appropriate campaign in Facebook or Google and CRM Ads will take care of the rest. 

The audience is refreshed daily and contacts who make a purchase are removed.

Read more:

• Smart Audiences

When creating audiences, you can also define whether CRM Ads should match profiles on the network with contacts in your Emarsys database using the email address or the mobile phone number, or both. 

This will ensure that you can identify the social network profiles of your contacts even if they have only used their mobile phone numbers for verification.

Read more:

• What is an audience?

• External events to trigger multiple programs and emails
  You can use the same external event as the trigger for more than one program, or for both triggered emails and programs. This means you can, for example, trigger a purchase confirmation email and at the same time start a cross- or upsell program. This is also a useful way of including attachments, which are otherwise not supported in the Automation Center, see: Automation Center - Tips & Troubleshooting.
• Transactional opt-in applied to the first email in transactional programs
  The transactional opt-in setting will be applied to the first email node following an external event entry node.
• External data can used throughout the entire program
  If you have included a JSON package containing external data in the external event that triggers a program, we store that data for every contact. You can re-use it in other emails in the same program by using the original placeholder.

• Code validation when creating templates
  When you create your own template in the block-based editor, we validate your code structure and syntax and pick up errors that might result in the email not displaying properly.

• Multiple attachments supported
  You can attach up to 10 files to a triggered email. The total size of all attachments may not exceed 10MB, and the supported file types are: .doc, .docx, .pdf, .rtf.

• Download reports
  You can right-click on the charts on the CRM Dashboard and reporting pages and download them as an image, a PDF or a .csv file.
• ROAS is more clear
  We express your Return On Ad Spend as a multiplication of the total spend, rather than a percentage.

• Aggregated reporting overview
  We now show on the Overview page the aggregated reporting for the last 30 campaigns that used Value Control, giving you a more statistically relevant overview of the value of your email strategy.
• Longer monitoring of results
  We continue to update the results of experiments for seven days after they finish, to ensure that all responses collected during the duration of the experiment are correctly included in the reporting. This means that shorter experiments (e.g. for a single day) will no longer miss out on purchases that are synced back to Emarsys after the experiment has finished.
• More accurate test group figures
  We exclude contacts with opt-out from the test group total, so that the figures in Value Control match the Emails sent figure in the Results Summary page.  
• More accurate sub-segment figures
  When you drill down to calculate the results for a sub-segment of the test group, the results are refreshed every hour throughout the duration of the experiment so that they will always be accurate.
• Usability fix: error handling
  If the results are not displayed for an experiment we give the reason why not (e.g. calculation is still in progress).  

The following products and features are now on general release for all accounts.

We have a new addition to our products in pilot phase.

• Emarsys for Shopify
  A new connector for users of the Shopify ecommerce platform.

We have three new additions to our list of products in pilot phase:

• Smart Insight for Travel
  If you are in the travel industry, we can offer you a new report based on tailored persona metrics taken from your own data.
• Mobile First Email Creation
  Visualize the journey your message takes as it reaches a mobile device and optimize the content for every step.
• Smart Content
  Link directly to external databases to build smarted segments and personalize your content even further.
• CRM Ads - AIM Reactivation
  Target unengaged and defecting customers with automated ad campaigns. Let Emarsys make the decision who to target and when, based on your own CRM Ads data.