The Channel Revenue Impact tab shows how much of your total revenue is generated by email campaigns as opposed to other sources (for example in-store revenue). In this way you can see how successful your retention marketing strategies, based on the value of their comparative conversions.
You can select the time period form the options above the charts, or drag the slider manually. Hover your mouse over a date to see the exact figures for that period.
Click the channel to the right of the graph to edit the selection. The displayed channels are shown in bold:
Whereas the Proportion of channels chart shows you the relative importance of your channel, the Total revenue split by channel chart gives you a more direct overview of the growth of your business.
Use the Contact attributes to filter the charts by lifecycle stage or buyer status. In this way you can learn more about which customer types are more valuable for your business and where you should be concentrating your engagement and retention efforts.
Low match rate
It can happen that you see a message on this page that reads:
The match rate between the email campaign data we receive from you and what we collect from your web shop is only xx%. This means the revenue from your Emarsys campaigns could be higher than what is shown here. Please check that the Emarsys data collection scripts are correctly implemented on all your web shop pages.
This is displayed if we feel that the data from the orders we collect from your web shop and those you upload to Smart insight do not match closely enough. We expect some deviation due to synchronization lag, but if this exceeds 20% of the total orders then we do not show the success attribution on the Smart insight dashboard and display this message here on this screen.
Why might this happen?
There are a number of reasons why this discrepancy can occur.
- The Web Extend scripts collect purchases, but do not track cancellations or refunds. If your orders typically contain many items, and a large proportion of these are returned, this can cause a low match rate.
- If an order ID collected by Web Extend does not match any order ID that exists in Smart Insight, this will be treated as an unmatched order and it will not appear in Smart Insight.
What should I do if I see this message?
In most cases, the low match rate is a temporary drop in data synchronization and will correct itself. If you see this message persisting, the most likely cause is an error in your Web Extend scripts, particularly in the collection of order IDs. YOu should first check that, and if you need more assistance, contact Emarsys Support.