Web Channel helps you increase your marketing campaign performance to drive retention, increase repeat purchases, and turn your anonymous Internet users into loyal customers by adding a crucial touchpoint to the channel mix: your website.
In this article:
- What is Web Channel?
- How does it work?
- What are the benefits to my business?
- How do I get started?
- Technical prerequisites
- Browser support
- Supported functionality
What is Web Channel?
Web Channel allows you to display personalized content on your website using AI and all the customer information available in your Emarsys database, including real-time session data and historical CRM data.
Taking into account the device used and whether the visitor is new or an existing customer, it will always show the most relevant content at any given time, and continuously learns from the behavior of all your site visitors.
How does it work?
Web Channel allows you to create campaigns targeting specific customer segments by displaying personalized HTML content on your website. When visitors belonging to the segment arrive at your website they will see customized content you designed specifically for them. You can select the group of pages where you want to display this content as well as the frequency at which you want it to appear.
Only visitors who belong in the selected segment will see your Web Channel content.
What are the benefits to my business?
As an online marketer, you are putting so much time and effort into communicating the right message to your customers, by creating tailor-made offers that they cannot refuse or by telling them in a personally addressed email just how much you’ve missed them. But, even though you’re sending out the right messages and showing the right ads, are you also delivering that same type of personalized communication on your website?
Web Channel enables you to connect your website to all your available customer information, including offline and multi-channel interactions, to give your customers exactly what they’re looking for, and to turn your anonymous visitors into loyal customers and increase your customer base and revenue.
How do I get started?
Contact Emarsys Support to have Web Channel enabled for your account. Once enabled, you can instantly start using the feature.
On Windows desktop and macOS, Web Channel is supported on the current and the previous two releases of Chrome, Edge, Firefox and Safari as well as on Internet Explorer 11. On mobile, we support Safari on iOS 8+ and Chrome on Android. On other platforms and browsers, Web Channel is not officially supported.
- Custom HTML content with personalization.
- Overlay on entry and exit intent, or embedded content (e.g. banners).
- Target custom segments, all visitors, or only unidentified visitors.
- Automation Center integration.
- Fast-track campaign and blueprint creation for key use cases (e.g. contact acquisition).
- Reporting and performance dashboard.
- Real-time filtering capabilities.