This feature of SMS campaigns is only available for Bring-Your-Own-Vendor (BYOV) customers.
You can create a more consistent brand image across your campaigns with customized URLs. Such URLs allow you to use your brand name in links, increasing brand recognition and customer trust as your contacts feel more comfortable clicking a link of a brand they know. By using customized URLs, your customers can easily differentiate between different link types (e.g. marketing links vs. unsubscribe links).
Configuring customized domains
Here is what you need to do to configure customized URLs:
- Navigate to Management > SMS Settings and select the Custom URL tab.
- Click Add Domain and specify the following:
- Domain Name
-
Domain Type - The following domain types are available:
- Unsubscribe - The domain used for the unsubscribe links.
- Tracking - The domain used for tracking links.
Notes:
- You need to insert
https://before any unsubscribe and tracking domain. - You might need to create a new subdomain as the new CNAME record of the domain added in the Domains tab has to point to
sms.ems.to. - After adding a domain, Emarsys checks if the domain can be reached via our redirect logic.
- Once the domain’s status changes to Domain Validated, you can use it in your SMS campaigns.
Inserting customized URLs in an SMS message
To add a customized URL to an SMS campaign, proceed as follows:
- Go to Channels > SMS Campaigns, select the Campaigns tab and open the campaign where you would like to insert a customized URL.
- On the Content Creation > Message Basics tab, you can choose from the following options:
- To insert an unsubscribe link, enable the Insert Unsubscribe link toggle.
- To insert a tracked link, type the URL into the message body.
Customized domains are shortened by the Emarsys link shortener service (if it's active) after the domain name. For example, https://mydomain.com/xxxxxx with having 7 characters for tracked links and 6 characters for unsubscribe links.
Known issues and limitations
- Currently, only one custom unsubscribe link and one custom tracking domain are supported.
- If you edit or delete a domain used in active campaigns, customized URLs will fall back to the default Emarsys www.ems.to/xxxx link. The same applies to links that you enter with a domain that has not been added under the SMS Settings > Domains tab.
- Domain validation might take up to 120 hours (5 days).