Personalization with VCE:: Block targeting – Emarsys

Block targeting

You can decide to hide or show an entire content block for different user segments within the launch list. Proceed as follows:

Select the block you want to show or hide, and click the Block targeting icon.

You can then choose from the following templates. In each case, you must choose to show or hide the block according to the criteria you define.

Do not use block targeting in combination with External Event / Trigger Based email campaigns (Transactional Emails). This use case is not supported currently.
It is not recommended to use block targeting with vouchers.
By an email with targeted blocks containing voucher codes, voucher management assigns vouchers also to contacts who do not see the voucher blocks (as they filtered out in the email). This may lead to voucher pools unexpectedly running out (higher than expected rate of code use), which in turn may lead to unsent emails if the Do not send emails if voucher pool is empty option is checked.
Visual link tracking does not support blocks using block targeting.

Decide by country or region

With this option, you can show or hide the block based on the recipient's country or region.

Insert the ID of the country or region as stated in the list of all the available values for the single-choice system fields. The IDs for these fields can also be fetched via the Listing available field choices API call. You can define multiple IDs, separated by commas.

You can define as many countries or regions as you like, as long as, they are included as values in the Country or region field of the Emarsys database, and provided you have spelled them correctly.

Decide by segmentation

With this option, you can show or hide the block based on whether the recipient is in the selected segment or not.

To use relational segments in block targeting, you have to add your relational segment to a combined segment. For more information, see Using relational segments.