Email campaign tagging is an enhanced specification that helps you assign either a single or even multiple tags to your existing or new email campaigns in the Visual Content Editor (VCE), also called as block-based editor. Add email campaign tags to support further analysis by exporting data via the Emarsys API.

So far, you could categorize and analyze your email campaigns only in a simple and one dimensional way.

With email campaign tagging now you can label your existing or newly created email campaigns to ease further analysis. You can add tags associated with email campaigns in the Email Settings page and you can access the tag data at Emarsys API.

Email campaign tagging provides you more granularity to the email campaign post-data analysis.

To add a single or multiple email campaign tags to your new or existing email campaign, open Visual Content Editor (VCE) and proceed as follows:

1. Go to the General settings pane on the Email Settings page of the email creation workflow.
2. In the Campaign tags field enter one or more tags as free text, up to 256 characters. You can add multiple tags separated by commas.

3.    Save the email campaign.

You can access email campaign tag data via the Emarsys API.

For detailed information, see:

• List of API endpoints: Email campaign management
  • API endpoint: Get email campaign data

Character limit

The combined length of multiple tags cannot exceed the character limit of 256.

Not searchable

It is not possible to search for or filter email campaign tags in this phase of the implementation.

Should you have any tagging-related question, feel free to contact Emarsys support. Emarsys will assist you with setting up your email campaign tags.