Matomo is a web analytical platform that focuses on data protection and privacy.

To find out more, visit https://matomo.org/.

The data we collect in Matomo is used only for audience measurement, evaluation of the website performance/usability and not for any other purpose.

Only members of the Emarsys R&D department have access to Matomo and the data collected in Matomo.

Aggregated data helps us to analyze trends and patterns on our pages. We can get answers to product questions like:

• Did we place this action button in the right place?
• What are the most used features in the platform?
• Why is a certain page loading so slowly?
• Where do our users get stuck in their workflow?

With the help of this data we can make better product decisions and improve usability, so you get better user experience at the end of the day.

• We use Matomo’s cookie-less tracking feature.
  To find out more, visit their official site.
• We use Matomo’s feature to anonymize visitor IP addresses.
  To find out more, visit their official site.
• We collect URLs without internal IDs only.
• We collect Emarsys customerIDs in an anonymized way.
  It identifies Emarsys accounts, not users.

Data collected in Matomo is fully controlled by Emarsys. We use Matomo’s on-premise version, which means all data is stored on Emarsys infrastructure. Emarsys won’t make this data accessible to any other companies.

To find out more, visit their official site.

You can opt out of being tracked anytime by contacting support or your success manager. Tracking can be turned off for entire Emarsys accounts and just for individual users too. You also can ask us to delete data anytime.