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  • Web
  • Web Channel
  • 0 Web Web Channel

In this section:

  • Overview:: Web Channel - Overview
  • Overview:: Before you start working with Web Channel
  • End-user guides:: Setting up a Web Channel campaign
  • End-user guides:: Creating an Embedded Web Channel campaign
  • End-user guides:: Creating an Overlay Web Channel campaign
  • End-user guides:: Creating a Ribbon Web Channel campaign
  • End-user guides:: Managing Web Channel campaigns
  • Use cases:: Web Channel - Use cases for Overlay campaigns
  • Use cases:: Web Channel - Use cases for Embedded campaigns
  • End-user guides:: Creating a Web Channel campaign for Automation Center
  • 查看更多
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Use cases:: Web Channel - Use cases for Embedded campaigns

Updated: 2019年11月12日 01:01
360033422874
Use cases:: Web Channel - Use cases for Embedded campaigns

This article provides some examples of how an Embedded type of Web Channel campaign can be used, and we guide you in deciding when and how to use it.

When should I use Embedded campaigns?

An Embedded type Web Channel campaign replaces a selected web page element on your website with your personalized message.

Using Visual Editor or HTML Editor you can display various welcome images for different customer segments on your page. For example, you can use this type of campaign to:

  • Reactivate your churning customers.
  • Place an image banner to reactivate your inactive customers.

Use cases

  • Customer reactivation
  • Unintrusive messaging
  • Adding Predict Web Recommendations

Customer reactivation

Let's say you display a personalized message to reactivate your customers. You should show an appealing, custom-cut message to your churning customers to win them back. Your Embedded campaign message is:

  • For unidentified visitors.
  • Showing on the Category page only.
  • In the HTML source, personalization tokens inserted (if the recipient source permits.)

The Embedded campaign for desktop would look like this:

Unintrusive messaging

Let's say you replace an image banner on your site without HTML by using the Visual Editor in order to place an unintrusive message to win your customers back.

Embedded type campaigns has a Zone selection feature, as well. You need to create a zone, or select it from a list if you already defined any in the campaign, on the Zone tab. Zone creation is simple, just click Pick zone manually, hover on the preview with your mouse, select an element or area of your webpage, then save it for future use.

Adding Predict Web Recommendations to a Web Channel campaign

Below you can find some sample HTML code which can be part of a Web Channel campaign. The HTML produces three product recommendations using the PERSONAL logic of the Predict Web Recommender.

<div id="predict-content"></div>

<style>
.rec-item

{ text-align: center; }
.rec-image

{ width: 120px; }
</style>
<div style="display:none" id="simple-tmpl">
<script type="text/html">
<![CDATA[
<table><tr>
{{ for (var i=0; i < SC.page.products.length; i++) { }}
{{ var p = SC.page.products[i]; }}
<td data-scarabitem="{{= p.id }}" class="rec-item">
<a href="=p.link" target="_blank"><img src="=p.image" class="rec-image" title="=p.title"></a>
</td>
{{ } }}
</tr></table>
]]>
</script>
</div>
<script>
ScarabQueue.push(['recommend',

{ logic: 'PERSONAL', limit: 3, containerId: 'predict-content', templateStr: document.getElementById('simple-tmpl').children[0].innerHTML, }
]);
// Send the request only once
ScarabQueue.push(['go']);
</script>
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相关文章

  • Use cases:: Web Channel - Use cases for Ribbon campaigns
  • End-user guides:: Setting up a Web Channel campaign
  • Use cases:: Web Channel - Use cases for Overlay campaigns
  • End-user guides:: Creating an Embedded Web Channel campaign
  • Overview:: Web Channel - Overview
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